Best Practices for Setting up Google Ads Conversion Actions for eCommerce and Lead Generation
Eshan Desai, one of our dedicated client managers, is here to share the best practices for setting up conversion actions for eCommerce and lead generation accounts on Google Ads. He emphasizes the importance of accurate conversion tracking so you can make informed decisions and optimize your campaign performance. Eshan also differentiates primary and secondary actions and shares how to use enhanced conversions to provide additional data to Google Ads. Listen to this episode to learn more about the recommended conversion tracking methods for eCommerce and lead generation accounts so you can avoid missing out on important data. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:13 Best Practices for Setting up Google Ads Conversion Actions for eCommerce and Lead Generation1:00 The importance of conversion tracking3:52 Primary and secondary conversion actions4:53 Enhanced conversions7:22 Best conversion tracking methods💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...
1 Jun 20249min
Google Ads Success From Performance Max to Standard Shopping
Joshua Rugg, one of our dedicated Client Managers, shows you an increase in sales with 26% decreased ad spend, 17% increase in conversions, and other outstanding performance metrics all because of the transition from Performance Max to Standard Shopping campaign. Discover the power of this transition, the pros and cons of each campaign type, and so much more, listen to this episode now.Related videos:🚀 Why I'm Moving Customers OFF of Performance Max: T • 🚀 Why I'm Moving Customers OFF of Per... 💰 How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping: h • 💰 How We Doubled Revenue in Two Month... 🔥 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns: i • 🔥 Google Ads Strategy: Hypersegmentat... Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:19 Google Ads Success From PMax to Standard Shopping2:30 The big issue with PMax5:22 Reviewing first time orders and customers💣 The Ultimate Guide to Google Ads for 2023: s • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad...
30 Mai 20247min
How to Upload Your Shopify Customer List to Google Ads
Discover how you can export customer lists from Shopify, format them, and upload them to Google Ads as a customer list with our amazing account manager, Frank Schaefer.Optimize your audience targeting and remarketing campaigns by uploading your Shopify customer list to Google Ads. Learn how to do this by Listening to this episode.Connect with Frank on LinkedIn: / frankjschaefer Related videos:🚀 FREE Resource 29,000+ Shopify Owners Read To Grow Their Shopify Stores: • 🚀 FREE Resource 29,000+ Shopify Owner... 💰 Growing Your Shopify Business With By the Numbers: • 💰 Growing Your Shopify Business With ... Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:24 How to Upload Your Shopify Customer List to Google Ads3:17 Importing file as a spreadsheet6:39 Uploading the customer list on Google Ads10:48 Integration of customers lists with Klaviyo💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very)...
28 Mai 202411min
CallTrackingMetrics Integration with Google Ads and Google Analytics 4
You asked and we listened! In this episode, Senior Client Manager Mel and our very own Call Tracking Metrics Specialists, Harsh, walk us through how to set up CTM with Google Ads.This integration is essential for businesses seeking to track and analyze the performance of their Google Ads campaigns in terms of generating phone calls. Mel and Harsh guide viewers through the step-by-step process of setting up CallTrackingMetrics with Google Ads to make sure there will be seamless tracking and optimization of call-based conversions. Listen to this episode. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:20 Call Tracking Metrics Integration with Google Ads and Google Analytics for 20242:11 Parameters4:36 Configure CTM: Buy Numbers9:58 Buying two numbers14:57 Tracking code installation19:11 Create conversion action on Google Ads25:21 Create automation trigger in CTM28:37 Integrate CTM and Google Ads 33:32 Setting workflows38:59 Setting values: activities, scores, activity time44:37 Integration for an individual47:13 Connecting CTM with GA449:44 Putting the tracking code on the website💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
26 Mai 202435min
How to Create Custom Labels Using Google Merchant Center
Learn about Custom Labels—what they are, why you should use them, and how to create them using Google Merchant Center and supplemental feed.In this episode, our dedicated account managers, Tressy Dsouza and Riddhi Raj, emphasize the importance of Custom Labels and how organizing and segmenting your product data with this feature can help your Google Ads campaigns succeed. Most importantly, they'll walk you through how to create Custom Labels using Google Merchant Center. Listen to this episode now.Related videos:✏️ Update! Modify Feed Data Directly in Google Merchant Center: • ✏️ Update! Modify Feed Data Directly ... ⚠️ How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 1: • ⚠️ How to Fix Disapproved Products an... 🆘 How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 2: • 🆘 How to Fix Disapproved Products and... 🚫 How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 3: • 🚫 How to Fix Disapproved Products and... Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:20 Creating Custom Labels Using Google Merchant Center0:40 What are Custom Labels?3:41 Setting conditions8:47 Options to set up feed rules9:25 Creating custom labels using supplemental feed💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener...
24 Mai 202411min
Do THIS to Influence Your Customer’s Buying Decision
In this episode, you'll discover two critical things you need to be able to write a powerful copy that influences your prospect's buying decision.Every time your prospects see your offer, you're always giving them a choice—your product or the competitors'. And while you can't directly control the decisions they make, you can influence the way they perceive your offer and increase the likelihood of making the sale. Listen to this episode as our Marketing Director, Bryan Caranto, helps you identify your product’s features and showcase the real benefit behind every feature, so you can influence your prospect’s buying decision…and make more sales. Download the free worksheet here: https://sol8.com/download-quick-and-e...Learn more about the Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Do THIS to Influence Your Customer’s Buying Decision3:19 Don’t mistake features for benefits5:29 What are product/service benefits?6:30 Common benefit7:04 Personal benefit8:16 Meta benefit💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...
22 Mai 202410min
Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC
Regina reveals her strategies to effectively lower cost-per-click (CPC) while increasing impressions for successful brand campaigns.Regina Bellows also emphasizes the significance of brand campaigns for your Google Ads success and how to protect your brand name from competitors by using the right bidding strategy for your business. Listen to this episode now. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... Related videos:💰 Why You Need Brand Campaigns With YouTube Ads: • 💰 Why You Need Brand Campaigns With Y... 🤼♂️ John vs Kasim: The Importance of Brand Campaigns With Performance Max: • 🤼♂️ John vs Kasim: The Importance of... Pro-Tip! How to Stop Performance Max From Stealing From Your Brand Campaigns: • Pro-Tip! How to Stop Performance Max ... 0:00 Intro0:18 Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC3:58 Google Ads bidding strategy to use8:12 Monitoring the strategy results💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max...
20 Mai 20248min
How To Create Ads for Google TV
In this episode, one of our amazing Google Ads Strategists, Caden Thompson, walks you through how to create ads for Google TV and YouTube. He also describes the use cases of these campaigns and shares strategies based on the current trends given that Google TV ads is a new campaign type. Listen to this episode now to learn more about how to successfully set up ads for Google TV and YouTube.Connect with Caden on LinkedIn: / cadenthompson Related videos:💣 John Explores Google TV Ads: • 💣 John Explores Google TV Ads 💰 Why You Need Brand Campaigns With YouTube Ads: • 💰 Why You Need Brand Campaigns With Y... 🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel: • 🚀 Cracking the YouTube Algorithm for ... Solutions 8 Digital Marketing Services: https://sol8.com/digital-marketing-se... 0:00 How To Create Ads for Google TV and YouTube3:03 Important settings5:23 Demographics and audience segments8:58 Current CPCs on Google TV💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...
18 Mai 202410min
