The Google Ads Podcast

Kasim reveals a bold prediction about the future of digital marketing in 2024—anticipating a market collapse in the paid media space! Tune in for a thought-provoking discussion on the future of paid media and the emerging trends that could reshape the industry.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551: • 7 Astonishing Digital Marketing Predi... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn - <a...

6 Apr 20248min

Learn how we boosted a client's direct traffic by an impressive 93%, increased its conversion rate by 30%, and raised its average order value (AOV) by 15% in just three months.Regina Bellows, Executive Director of our sister agency StarterPPC, doesn't only reveal their strategies. She also underscores the significance of focusing on the Media Efficiency Ratio (MER) as relying solely on metrics in the Google Ads dashboard is no longer sufficient due to tracking challenges and the decreasing accuracy of ROAS measurements. Listen to this episode now.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL 13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses: • 13% Profit Increase In The Off-Season... Effective Conversion Goal Settings: Make The Algorithm Work For You: • Effective Conversion Goal Settings: M... 0:00 Achieving 93% Direct Traffic Boost & 30% Conversion Rate Increase with Google Ads1:29 Looking in the dashboard isn’t enough7:16 Diving into the Shopify Analytics tab 9:00 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!10:53 ROAS vs. MER17:21 Positive tailwinds in Google AdsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...

4 Apr 202417min

Discover how to efficiently plan with Google Ads Keyword Planner to maximize your ad budget for seasonal swings. Regina Bellows, Executive Director of our sister agency StarterPPC, guides you in utilizing the tool to assess trends. This approach empowers you to make well-informed choices for budget tweaks to avoid wasting money. Listen to this episode now.Related videos on the StarterPPC YouTube channel:Analyzing Keywords to Avoid Wasted Ad Spend: • Analyzing Keywords to Avoid Wasted Ad... Keyword Crash Course! Our Process For Analyzing & Optimizing Search Targeting: • Keyword Crash Course! Our Process For... 4When Your Google Ads Strategy Is Off: Diagnosing An Account Setup Of A Fashion Accessories Brand: • When Your Google Ads Strategy Is Off:... The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL Limited Budget Strategy: Convert Your Bestsellers by Using Your “Worst Sellers” in Google Ads: • Limited Budget Strategy: Convert Your... Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc... 0:00 Using The Google Ads Keyword Planner Tool To Prepare For Seasonal Swings2:23 Importance of researching seasonality before going live3:47 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!6:49 Seasonal trends in keyword searchesNeed help with Google Ads? Get your FREE action plan here: <a...

2 Apr 20248min

The GAds Girls are back! And they're here to share valuable tips for creating successful Google Ads lead generation campaigns. From leveraging tools like Microsoft Clarity to tracking button clicks, understanding user behavior, and optimizing forms, they cover crucial aspects of lead gen success. Mel, Carmen, and Leandra emphasize the importance of CRM utilization, providing examples and strategies to make the most of your data. With a festive touch and practical insights, this is a must-listen for anyone aiming to elevate their lead generation game.0:00 Top Tips for Running Successful Lead Generation Ads from the GAds Girls0:41 Using Microsoft Clarity2:37 Tracking button clicks7:43 Optimizing the lead forms10:08 The importance of having a good CRM12:44 Remarketing strategies for lead generationNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...

31 Mar 202411min

Join our Specialists Manager, Glen Wilson, Senior Google Ads Strategist, Colby Doyle, and Google Ads Strategist, Usama Khan, as they share their Black Friday Cyber Monday (BFCM) strategies and results for Google Ads. They touch on year-over-year comparisons, budget adjustments, and a script for categorizing products. They also share insights about adjusting Target ROAS using the Google mobile app as a guide, aiming for profitability. Listen to this episode now and dive with our Google Ads experts on the success of their strategies and plans for future optimizations.0:00 Google Ads Black Friday Cyber Monday (BFCM) Strategies & Results3:45 Using a FlowBoost labelizer script6:18 Utilizing the Google mobile app for setting your tROAS15:53 Usama’s BFCM strategies and results20:22 Running PMax campaignsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...

29 Mar 202416min

In this episode, Daniella Fisher, one of our awesome Client Managers, guides you through the art of crafting an effective email response to an upset client. Discover key takeaways such as practicing empathy, avoiding excuses, and being proactive in resolving issues. Don't miss out on valuable insights, listen to this episode now for expert tips on turning challenging client interactions into positive outcomes! Download the template here for FREE: http://tinyurl.com/3bd3tu6wRelated videos:🔍 PPC Talks: What to Check Before Onboarding a Client: • 🔍 PPC Talks: What to Check Before Onb... 🤝 What We've Learned About Effective Client Management: • 🤝 What We've Learned About Effective ... 🚀 Client Management Tips From The Pros: What To Do When Clients Go Rogue: • 🚀 Client Management Tips From The Pro... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...

27 Mar 20246min

In this episode, John shares his first impression of Google TV Ads and his initial findings. Get insights on campaign settings, coupon code insertion in video ads, and easy video creation. Listen to this episode now.Connect with John on LinkedIn: / johnmorangads Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/0:00 John Explores Google TV Ads2:07 Campaign settings6:22 Cap impression frequency8:12 Where Google TV Ads run💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a...

25 Mar 20249min

Discover the power of keeping your Google Ads keywords in check! Regina Bellows, Executive Director of StarterPPC, explains why regular keyword management is crucial for Google Ads success.She shares insights from an eCommerce account and shows how careful keyword management positively impacted the ROAS. Learn about the relevance and effectiveness of keyword management strategies to reach your advertising goals. Related videos on the StarterPPC YouTube channel:Analyzing Keywords to Avoid Wasted Ad Spend: • Analyzing Keywords to Avoid Wasted Ad... Keyword Crash Course! Our Process For Analyzing & Optimizing Search Targeting: • Keyword Crash Course! Our Process For... When Your Google Ads Strategy Is Off: Diagnosing An Account Setup Of A Fashion Accessories Brand: • When Your Google Ads Strategy Is Off:... The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL Limited Budget Strategy: Convert Your Bestsellers by Using Your "Worst Sellers" in Google Ads: • Limited Budget Strategy: Convert Your... 0:00 Don’t Forget Keyword Management for Google Ads Success2:59 The only way to find your true ROAS7:23 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google:...

23 Mar 202411min