The Google Ads Podcast

Kasim and Ralph discuss the changing advertising landscape on Meta platforms, emphasizing that nearly 4 billion people are monthly users. They also share the minimum ad budget Tier 11 requires to run Meta Ads and Solutions 8 requires to run Google Ads for clients, and how this specifications negatively affects small businesses. Learn more in this video.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534: • 5 Important Takeaways from the 2023 M... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn - / perpetual-traffic Twitter - / ptraffic_pod Web: https://perpetualtraffic.com/ Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: / @solutionseight...

5 Mar 20245min

Need help to make Google Ads work for you? In this episode, Regina Bellows, Executive Director of StarterPPC, troubleshoots a fashion accessories brand's Google Ads setup, sharing tips to boost your strategy. Listen to this episode for practical tweaks and valuable insights to enhance your Google Ads campaign performance, especially if you have a tight budget.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Why Your Google Ads Campaigns Hit a Wall & Can’t Grow: • Why Your Google Ads Campaigns Hit a W... Budgeting Between Google Ads Campaigns: The 60/40 Rule: • Budgeting Between Google Ads Campaign... 0:00 What To Do When Your Google Ads Strategy Is Off: Troubleshooting A Fashion Accessories Brand's Google Ads Setup2:09 The importance of a display remarketing campaign7:00 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!8:24 The need for high quality videos11:00 Lifestyle imagesNeed help with Google Ads? Get your FREE action plan here: <a...

5 Mar 202412min

Despite the information presented on the 2023 Meta Brand Summit, the challenge of measuring brand lift or brand awareness is still evident. In this episode, Kasim shares the key performance indicator (KPI) marketers can use to gauge the impact of increased brand awareness on ROI, especially for Meta Ads. Listen to this episode to learn more.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534: • 5 Important Takeaways from the 2023 M... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn - <a...

1 Mar 20249min

Prepare for the busiest shopping weekend of the year with Regina's expert advice!On Black Friday and Cyber Monday, many people shop for their favorite items. Don't miss out on this opportunity! By planning ahead, you can get your Google Ads ready for this high-conversion weekend. Regina Bellows, Executive Director of StarterPPC, shares valuable tips to set your brand up for success. These include offering storewide discounts, setting a budget, creating unique creative materials, and more.Maximize your Black Friday and Cyber Monday sales with well-prepared Google Ads campaigns! Listen to this episode now.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Why Your Google Ads Campaigns Hit a Wall & Can’t Grow: • Why Your Google Ads Campaigns Hit a W... Budgeting Between Google Ads Campaigns: The 60/40 Rule: • Budgeting Between Google Ads Campaign... Three Sneaky Ways Google Ads Manipulates You For Their Own Gain: • Three Sneaky Ways Google Ads Manipula... 0:00 Black Friday Google Ads Preparation0:42 Plan your budget3:37 Storewide discount offer<a href="https://www.youtube.com/watch?v=RHUE-cip7Q0&t=510s" rel="noopener noreferrer"...

28 Feb 202417min

Kasim and Ralph discuss why the days of solo channel agencies might be numbered. They emphasize that these agencies must adapt to a changing landscape, with automation taking over many tasks. They suggest that expanding into post-click services, multi-channel approaches, and improving attribution is crucial for their survival.They also highlight that the role of media buyers is shifting, and while machines handle more of the work, human oversight remains essential. The video sheds light on the evolving dynamics of the marketing industry and the need for agencies to evolve to stay relevant, watch it now.Related videos:🤖 Demystifying AI in Advertising: Defining Its True Nature: • 🤖 Demystifying AI in Advertising: Def... 🦾 75 AI Marketing Tools + The AI Tool We Use for Google Ads: • 🦾 75 AI Marketing Tools + The AI Tool... 🤖 AI vs. Humans: Will AI Replace Us? • 🤖 AI vs. Humans: Will AI Replace Us? 🏆 Google Wins The AI War, Here's How… • 🏆 Google Wins The AI War, Here's How… This video is from the Perpetual Traffic Podcast. Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbW45cUVITHdVV2N2cXYtLV9jcmdOa044Z05FUXxBQ3Jtc0tteHFyQW85dHhSVGNUUXVhNXdveUloRzVDeGkwQjROV1VvdWtlZVNOTjdieWk2aTBXZ2wySlYzYTFoOHJySXJ3eGthRElmZkpMWEdHWXZRSDhFZ1JPaThQaE9jVUNEejBwQTVNeGFRVXlYb3lLS1ZEZw&q=https%3A%2F%2Fwww.instagram.com%2Fperpetual_traffic%2F&v=v_M1zwF3O9g" rel="noopener noreferrer"...

26 Feb 20245min

Kasim and Ralph share the advantages of joining a mastermind, straight from the Driven Mastermind in Cancún, Mexico. They highlight the incredible network, successful entrepreneurs, and shared experiences within the mastermind. They also share how being part of a mastermind can help introverts overcome their reluctance to join such groups. They emphasize the importance of surrounding oneself with people who are more successful and knowledgeable to grow personally and professionally. Listen to this episode now.Join this Google Ads Mastermind! 👉 https://youvsgoogle.com/ Mentioned Masterminds:Driven Mastermind: https://drivenmastermind.com/ Perry Belcher: https://perrybelcher.com/Speakeasy | Steve Sims: https://www.stevedsims.com/simsspeake...Business Network International (BNI): https://www.bni.com/ Vistage: https://www.vistage.com/This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Cutting Edge Digital Marketing Insights from Cancún, Mexico | Perpetual Traffic EP 536: • Cutting Edge Digital Marketing Insigh... Related videos:🔥 Google Ads Mastermind: How to WIN the Battle Against Google: <a href="https://www.youtube.com/watch?v=SYJBoJEANno&t=0s" rel="noopener noreferrer"...

24 Feb 20246min

Kasim and Ralph discuss the value of rewarding high assists rather than high scorers for improving company culture, drawing an analogy to sports. They emphasize that recognizing and encouraging individuals who contribute through "assists" is essential for a team's success. They highlight how alignment of goals, values, and motivation can lead to productive teamwork. The discussion also touches on the importance of coaching, mentorship, and feedback for individuals at different career stages. Listen to this episode as they also encourage a balanced approach to team dynamics and performance improvement.Related videos:🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years: • 🥇 The Secret to Solution 8's Success:... Unveiling The World's Greatest Customer Onboarding Process: • Unveiling the World's Greatest Custom... 👑 Kasim's Super Secret Hiring Process | The Pareto Talent System: • 👑 Kasim's Super Secret Hiring Process... This clip is from The Perpetual Traffic Podcast, watch the entire episode here: The 3 Essential Steps to Turning Around a Digital Marketing Team | Perpetual Traffic EP 531: • The 3 Essential Steps to Turning Arou... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - <a...

22 Feb 20248min

While sales funnels have been heavily promoted in marketing, they are not a one-size-fits-all solution. Kasim and Ralph explore that depending on the nature of the business and other factors, a sales funnel might not be needed. Learn more about it here.Related videos:🔥 The Holy Grail of Marketing Funnels: • 🔥 The Holy Grail of Marketing Funnels 💣 High Intent Search Terms: Pushing Budget Into Bottom-of-Funnel (BOF) Keywords: • 💣 High Intent Search Terms: Pushing B... 🧲 Top of Funnel Marketing Tactics with the Best Google Ads Strategists on the Planet: • 🧲 Top-of-the-Funnel Marketing Tactics... 🧲 Top-of-the-Funnel Marketing for SUCCESSFUL Lead Generation Ads | Lead Generation 101 Part 5​​: • 🧲 Top-of-the-Funnel Marketing for Suc... This episode is from the Perpetual Traffic Podcast. Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - <a...

20 Feb 20247min