The Google Ads Podcast

Kasim and Ralph discuss the value of rewarding high assists rather than high scorers for improving company culture, drawing an analogy to sports. They emphasize that recognizing and encouraging individuals who contribute through "assists" is essential for a team's success. They highlight how alignment of goals, values, and motivation can lead to productive teamwork. The discussion also touches on the importance of coaching, mentorship, and feedback for individuals at different career stages. Listen to this episode as they also encourage a balanced approach to team dynamics and performance improvement.Related videos:🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years: • 🥇 The Secret to Solution 8's Success:... Unveiling The World's Greatest Customer Onboarding Process: • Unveiling the World's Greatest Custom... 👑 Kasim's Super Secret Hiring Process | The Pareto Talent System: • 👑 Kasim's Super Secret Hiring Process... This clip is from The Perpetual Traffic Podcast, watch the entire episode here: The 3 Essential Steps to Turning Around a Digital Marketing Team | Perpetual Traffic EP 531: • The 3 Essential Steps to Turning Arou... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - <a...

22 Feb 20248min

While sales funnels have been heavily promoted in marketing, they are not a one-size-fits-all solution. Kasim and Ralph explore that depending on the nature of the business and other factors, a sales funnel might not be needed. Learn more about it here.Related videos:🔥 The Holy Grail of Marketing Funnels: • 🔥 The Holy Grail of Marketing Funnels 💣 High Intent Search Terms: Pushing Budget Into Bottom-of-Funnel (BOF) Keywords: • 💣 High Intent Search Terms: Pushing B... 🧲 Top of Funnel Marketing Tactics with the Best Google Ads Strategists on the Planet: • 🧲 Top-of-the-Funnel Marketing Tactics... 🧲 Top-of-the-Funnel Marketing for SUCCESSFUL Lead Generation Ads | Lead Generation 101 Part 5​​: • 🧲 Top-of-the-Funnel Marketing for Suc... This episode is from the Perpetual Traffic Podcast. Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - <a...

20 Feb 20247min

Want to get more high-quality leads from your Google Ads campaigns? Discover how to prioritize BOF keywords and break through your marketing goals with this simple but effective strategy to get high-quality leads even if you have a small budget. The strategy is all about dividing keywords into bottom-of-funnel (BOF) and middle-of-funnel (MOF) categories. Then, setting separate budgets for each, allowing it to prioritize the BOF keywords that indicate a higher intent to purchase. In just a few simple steps and by following Regina's expert advice, you can steer the Google Ads algorithm to get high-quality leads. This episode is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL Effective Conversion Goal Settings: Make The Algorithm Work For You: • Effective Conversion Goal Settings: M... Is Amazon Stealing Your Website Sales? • Is Amazon Stealing Your Website Sales? Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.comGet your business started with Google Ads at a fraction of the management cost of most agencies. We have access to all the resources of a larger agency because we're the sister company of Solutions 8 – one of the best PPC agencies in the world – so we have the same knowledge, tools, and established best practice procedures that Sol8.com has.0:00 High Intent Search Terms: Pushing Budget Into Bottom-of-Funnel (BOF) Keywords0:44 Lead quality issues3:16 Bottom of the funnel keywords9:26 How to get high-quality leads12:47 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!<a href="https://www.youtube.com/watch?v=ycJzp9qws74&t=844s"...

18 Feb 202417min

Kasim and Ralph talk about the importance of tracking a new key performance indicator (KPI) in marketing, which is "cost per content." In today's fast-paced world of content, short videos, and constant scrolling, marketers need to produce a lot of content to keep up. While quality is essential, the focus should be on producing a high volume of content and then repurposing it across various platforms. The KPI to track is "cost per content," which reflects the efficiency of content creation. It's not just about high-quality content but also about producing and distributing a substantial amount of content. Listen to this episode why and how marketers should adapt to this shift and focus on producing and repurposing a large volume of content.Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin - / perpetual-traffic Twitter -

16 Feb 20247min

Kasim and Ralph talk about morning routines for success. They share their personal habits that set the tone for their productive days. They emphasize the importance of having a consistent morning routine, even if it's not as extensive as theirs. They also mention practices like gratitude meditation, waking up early, and cold plunges to start the day right. They stress that developing a routine and listening to your body's needs can lead to increased productivity and success in various aspects of life.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534: • 5 Important Takeaways from the 2023 M... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin - <a...

12 Feb 202410min

Want to know how to grow your business year-round, even when things are slow? Learn from Regina's success story! These tips and advice could be the missing puzzle to your success.Regina Bellows, Executive Director of StarterPPC, outlines how they increased one client's profits by 13% during their off-season. She shares her story of success and gives actionable tips on how to use analytics and metrics to get smarter with your marketing decisions. With this valuable advice, you can also make your business thrive even when things seem slow. This episode is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc...Get your business started with Google Ads at a fraction of the management cost of most agencies. We have access to all the resources of a larger agency because we're the sister company of Solutions 8 – one of the best PPC agencies in the world – so we have the same knowledge, tools, and established best practice procedures that Sol8.com has.Related videos from the StarterPPC YouTube channel:Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Why Your Google Ads Campaigns Hit a Wall & Can’t Grow: • Why Your Google Ads Campaigns Hit a W... Budgeting Between Google Ads Campaigns: The 60/40 Rule: • Budgeting Between Google Ads Campaign... <a href="https://www.youtube.com/watch?v=i8nCc7Wls7Y&t=0s" rel="noopener noreferrer"...

10 Feb 202413min

Google Ads Performance Max has hit a brick wall when it comes to getting results. Is Meta Advantage+ following in its footsteps or are they different enough that you’ll get better success? Listen to this episode as Kasim, Ralph Burns, and Tom Meredith of Tier 11 compare Meta Advantage+ to Google Ads Performance Max and predict its future.Our experts discuss ways to make the most out of your budget when using Meta Advantage+ along with some best practices. They also discuss managing shifting traffic quality and availability so you can be sure that your ads get seen by the right people in the right places with personalized targeting options.Listen to this insightful episode now and gain valuable information on making smart advertising decisions with Meta Advantage+.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Takeaways from the Meta Agency Performance Summit | Perpetual Traffic EP 530: • 5 Takeaways from the Meta Agency Perf... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn - <a...

8 Feb 20246min

Kasim shares the ChatGPT prompt that can help take your writing and communication skills from good to great. This simple yet powerful prompt is often overlooked by many, but Kasim swears by its effectiveness. Listen to this episode as Kasim, Ralph Burns, and Tom Meredith of Tier 11 emphasize the importance of effective communication. And how this simple yet effective ChatGPT prompt can bring clarity and focus to any style of written or verbal communication, making it easier for your audience to understand the message you are presenting.Related videos:🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know: • 🚀 ChatGPT and the Future of Digital M... 🤖 AI vs. Humans: Will AI Replace Us? • 🤖 AI vs. Humans: Will AI Replace Us? 🏆 Google Wins The AI War, Here's How… • 🏆 Google Wins The AI War, Here's How… 💣 Bing With ChatGPT Is Changing the Way We Search: • 💣 Bing With ChatGPT Is Changing the W... 🤖 Using Bard AI to Improve Your Ads + Update on PMax Feed Only & Standard Shopping Campaign Strategy: https://www.youtube.com/live/nFFjvJaX...This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Takeaways from the Meta Agency Performance Summit | Perpetual Traffic EP 530: • 5 Takeaways from the Meta Agency Perf... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - <a...

6 Feb 20245min