The Google Ads Podcast

If you're investing in video ads, you're on the right path to business growth. But how do you know your video ads are really converting? This episode has the answers.In this episode, Ralph Burns sits down with Austin Harrison, CEO of Northbeam, and they explore how to measure the effectiveness of your video ad campaigns when immediate conversions may not be obvious. Learn about valuable metrics like email signups, increased click-through rates, and new customer acquisition. They also share the factors to consider before using a software or third-party attribution tool to scale your business.Discover the strategies to assess your ROI and determine if your video ads are truly working for your brand.This clip is from The Perpetual Traffic Podcast, listen to this entire episode here: When You Need a 3rd Party Attribution Tool With Austin Harrison | Perpetual Traffic EP 524: • When You Need a 3rd Party Attribution... Related video:📊 How to Measure Your YouTube Ads Performance: • 📊 How to Measure Your YouTube Ads Per... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbURDWG9tT01id293eUpPaGgxak9SNmZCUG1hUXxBQ3Jtc0ttbWtaYWZCVTBkd2NHZUZNTEFRaHkyRWxaOS1hUnFDRGZROTV6RmlpYVpicW1QMXFiOVZjcGJtMjFxQWM3bVUwQVZ6V1F3Z1RUdVFFU01md1hlbm8xQ2NOZmx3US0wUEZMRk9UTnFtaFpBOUNlZWNMcw&q=http%3A%2F%2Fwww.tiktok.com%2F%40perpetual_traffic&v=U9Q3uuzvP-o" rel="noopener noreferrer"...

5 Jan 20246min

John tested the Google Demand Gen campaign. We spent $30K in 3 weeks and doubled our leads inside Google Ads for the same ad spend... or so we thought. Join John as he dissects the data and reveals the hidden truths behind the numbers.Google's Engaged View Conversions combined with Automated Bidding has spawned yet another kleptomaniac in the Google Arsenal known as Demand Gen.Google Demand Gen campaign: so far, it's a disappointment.Related video:🔥 Google Ads Mastermind: How to WIN the Battle Against Google: • 🔥 Google Ads Mastermind: How to WIN t... We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/0:00 Google Ads Demand Gen Campaigns: First Results3:05 Checking the Engaged View Conversions 4:30 Absence of UTM Parameters6:30 YouTube campaigns are losing performance8:03 Is it generating demand or attributing more existing demand to itself?Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your...

3 Jan 20249min

Discover why addressing specific problems rather than focusing on products or qualifications can be a game-changer for your marketing strategy.Kasim and Ralph sit down with Ryan Deiss, founder and CEO of Scalable.co and DigitalMarketer.com, to discuss a powerful strategy to boost your sales: Problem-Centric Ads. Learn how to create these ads, their recent experience using this approach, and how these ads can revolutionize your marketing game. Furthermore, they reflect on the evolution of marketing strategies and the importance of returning to tried-and-true methods. Listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Why Ryan Deiss Sold The Perpetual Traffic Podcast to Tier 11 | Perpetual Traffic EP 522: • Why Ryan Deiss Sold The Perpetual Tra... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn - <a...

1 Jan 202411min

Regina discusses a major issue: the shrinking of Google Ads ROAS (Return on Ad Spend). While ROAS was once a reliable measure of ad performance, it has become less dependable. If you still rely on ROAS to gauge your campaign's success, you should think again and listen to this episode now.Regina Bellows, Executive Director of StarterPPC, explains why Google's user tracking capabilities have weakened. She then presents actual client data to show the ROAS decrease impacting various businesses.Additionally, she provides tips on how to better evaluate ad performance using the Media Efficiency Ratio (MER). Listen to this episode now to gain insight into the ongoing challenges faced by advertisers and accurately determine if your Google Ads campaigns are effective for your business.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Why Google Ads Perform "Worse" Than Facebook and Amazon Ads: • Why Google Ads Perform "Worse" Than F... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Unlock Your Business's Full Potential: Increase Your Average Order Value: • Unlock Your Business's Full Potential... Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... 0:00 Google Ads ROAS is Shrinking1:20 Google's Privacy Lawsuits and its Effects on ROAS5:01 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!6:31 Analyzing ROAS vs. MER Need help with Google Ads?...

30 Des 20238min

Kasim sits down with Ryan Deiss, founder and CEO of Scalable.co and DigitalMarketer.com, and they talk about the biggest marketing mistake advertisers make during economic downturns like recessions. Listen to this episode to avoid this costly mistake.Contrary to the belief that people stop buying during a recession, Ryan explains that consumers tend to make smaller, more considered purchases. As a marketer, you should have a deeper understanding of that knowledge to apply it to your marketing campaigns.Furthermore, he emphasizes the significance of qualification and readiness in lead generation and introduces the "ready now funnel" as a versatile marketing approach. He also talks about the current state of marketing platforms and shares his predictions for the future of marketing. Listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 2024 Digital Marketing Predictions with Ryan Deiss | Perpetual Traffic EP 523: • 2024 Digital Marketing Predictions wi... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin - <a...

28 Des 20237min

Regina shows you how to analyze and optimize your Google Ads search targeting. Get ready to learn valuable strategies to make your advertising campaigns work better.Discover the pros and cons of using Google's keyword suggestions and learn how to choose the best keywords for your ads. Regina also covers how to improve your product listings in shopping campaigns, even when it's a bit tricky because of keyword editing restrictions. Listen to this episode to learn all these helpful tips and more!This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related videos on the StarterPPC YouTube channel:Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Why Your Google Ads Campaigns Hit a Wall & Can’t Grow: • Why Your Google Ads Campaigns Hit a W... Budgeting Between Google Ads Campaigns: The 60/40 Rule: • Budgeting Between Google Ads Campaign... 0:00 Keyword Crash Course: How To Analyze & Optimize Search Targeting6:43 Should you follow Google's suggestions?8:25 The power of broad match negative keywords13:24 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!15:10 Exact match negative keywords16:45 Managing overwhelming keyword...

26 Des 202318min

Join Kasim as he sits down with Matthew Stafford, CEO of Build Grow Scale, to discuss the game-changing tool that can help scale Shopify stores.The game-changing tool we're talking about is "The Early Checkout." It's a weekly newsletter that aims to provide a deep dive into the latest strategies across SEO to paid traffic, influencer marketing, and more to help you grow your store and make more sales.Aside from The Early Checkout, Kasim and Matthew talk about the potential of AI in the eCommerce industry and the AI tools they recommend. They also discuss the importance of focusing on your checkout page to scale your eCom business, and more. Listen to this episode now.Mentioned Links:The Early Checkout: https://www.theearlycheckout.com/Chatbase: https://www.chatbase.co/MeasurementMarketing.io: https://measurementmarketing.io/ Connect with Matthew Stafford on LinkedIn: / matthewstafforddotcom Learn more about Build Grow Scale here: https://buildgrowscale.com/ 0:00 FREE Resource 29,000+ Shopify Owners Read To Grow Their Shopify Stores2:37 The resurgence of newsletters<a href="https://www.youtube.com/watch?v=c1AC16yy_YA&t=268s" rel="noopener noreferrer"...

24 Des 202318min

Wondering why your campaign suddenly stops spending with Maximize Conversion Value Bidding Strategy? You’re not alone! Explore this perplexing challenge, understand it, know your options to to work around it.Regina Bellows, executive director of StarterPPC, shares her experiences and insights into the mysterious behavior of the Maximize Conversion Value bidding, how it can abruptly stop your campaign's spending, and why Google support can't provide a clear answer. She also offers practical advice on when and how to use this bidding strategy effectively, helping you maximize your advertising efforts especially if you have a limited budget.This episode is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc Related video:🎯 Maximize Conversion Value | Bidding Strategies Guide Part 3: • 🎯 Maximize Conversion Value | Bidding... 0:00 Cracking the Code: Mastering Maximize Conversion Value Bidding Strategy2:29 Applying Maximize Conversion Value bidding5:01 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!7:00 Don’t use the strategy until it’s “ready”Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...

22 Des 20239min