The Google Ads Podcast

In the world of business, it's often said that time is money. And if you want to grow your business, you need to be able to scale up your operations. But here's the thing: scaling comes with its own set of challenges. As you try to expand your business, you'll find that maintaining the same level of efficiency becomes increasingly difficult.This is a phenomenon that affects businesses of all sizes and in all industries. Whether you're running a small start-up or a large corporation, you'll eventually hit a point where you can't do both: scale and maintain efficiency. You'll have to make a choice between growth and optimization.Of course, this is not something that's limited to Google Ads or marketing. It's an economic truth that applies across the board. The more you try to do, the harder it is to do everything well. It's a balancing act that requires careful planning and execution.In this episode, Kasim dives deeper into this topic and explores the challenges of scaling while maintaining efficiency. He also shares how you can move forward in running Google Ads campaigns or your business despite the dilemma. Whether you're an entrepreneur or a marketer, this is a topic you won't want to miss. So hit that play button, and let's get started!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFBFZUswemdrUkdkRDVPa3Vtc1BNMDVJQXlBUXxBQ3Jtc0tsVXd3aDlnS3NVbjJLT2MxYlNrUmRvWERoT242cFh4WmRSWWhOc1ZFMk1uM2FwV2xPNmNOWDU0ZnpQRF9tUndnOW1TOTBXaHdzblQ5Yl9XQmg5bWNyM21kZHIzOVpVVldiSkJCcTdCRW54bkNxTXJpbw&q=https%3A%2F%2Fwww.starterppc.com%2F&v=g-D5FL3DEoE" rel="noopener noreferrer"...

26 Aug 20238min

Are you an author who dreams of making it #1 on Amazon? We did it, and you can, too! Kasim can help make that dream a reality by sharing the exact steps that led us to achieve the coveted #1 spot on Amazon's bestseller list.🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN Get “You vs. Google: The Very Unauthorized Guide To Google Ads” For FREE!! https://sol8.com/free-book/Related videos:💣 The You vs. Google Book Is NOW on Amazon! BUT we made a mistake… • 💣 The You vs. Google Book Is NOW on A... 🔥 Why You Should Read You vs. Google: The (Very) Unauthorized Guide to Google Ads: • 🔥 Why You Should Read You vs. Google:... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...

24 Aug 20236min

If you're not struggling with impostor syndrome just a little bit, I question your grasp on reality. I'm not saying you must go out there and cultivate self-worth issues. However, a little impostor syndrome probably means you are approaching life with an adequate degree of humility.I:Founded one of the top marketing agenciesPublished one of the top marketing booksCo-founded one of the top marketing mastermindsCo-host one of the top marketing podcastsCreated one of the top marketing coursesAnd yet: I feel like an impostor. Every. Single. Day.However, we can't let the impostor syndrome get in our way. As soon as it stops you from moving forward, it's time to kill it with fire. To combat impostor syndrome, we need to reframe what it means to be an expert. Listen to this episode to learn more about impostor syndrome and how I deal with it.How do you combat impostor syndrome? Do you think it ever goes away completely?0:00 Why You Should Embrace Impostor Syndrome5:53 Best way to get over impostor syndrome11:08 Are you willing to accept the impostor syndrome?________________________Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: <a...

22 Aug 202314min

Kasim reveals the dirtiest secret in Google Ads. In fact, it's almost a full-on scam!Google Ads is (supposedly) auction-based. That should mean that the money you pay for visibility (clicks, views, and impressions) is based on the competitive landscape. The more competition, the more you pay. The less competition, the less you pay.Google Ads definitely works this way in highly competitive markets. The more competition, the more you'll pay. I've seen industries (like personal injury attorneys, for example) with CPCs of $1k and more. However, what happens when things go in the other direction? For example, you find a targeted niche with little to no competition. One might expect the cost of traffic to be virtually zero, right? Wrong...Google has something called "Ad Rank thresholds" that set a minimum bid (a "reserve price") that needs to be met before an ad can be shown. And, get this, they're calculated dynamically, in real time, based on a myriad of pretty opaque factors, including the "value advertisers place on users' engagement with their ads."Basically, Google gets to have its cake and eat it too. When traffic is competitive, it charges you based on the competition. When there's no competition, it charges you a fee based on the value of the traffic. Google is better equipped than any other system on the planet to determine the true value of traffic to an advertiser (not least of which because most of us tell it outright).Obviously, Google's explanation is far rosier and is buttressed by the claim that they're attempting to maintain quality controls across all ad engagements. You can read more about Ad Rank thresholds here: https://lnkd.in/gYCvhK6Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...

20 Aug 20236min

Kasim shares the latest update by Apple about Link Tracking Protection and how it could potentially change the game for digital marketing. Will Apple be launching its own ad platform? What impact will this have on existing marketing campaigns? Listen to this episode to learn more. With the release of iOS 17, Apple is now automatically removing tracking parameters from links clicked on their devices. This means that advertisers and analytics firms will no longer be able to track users' behaviors and preferences as easily as before.Join Kasim as he dives into the pros and cons of this latest development and what it means for marketers everywhere. Don't miss out on this important discussion - hit that play button now!iOs 17 automatically removes tracking parameters from links you click on:https://9to5mac.com/2023/06/08/ios-17...Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbktJM2I3VW9hMmJxcFVPVW1lTnJETm55QTc0d3xBQ3Jtc0trZGFJM082Z2I5Y2NWZVJOVURyc2czUGtkN255bTNTNGM0dEwtUDUyTXp0SlJEWEcyZk1MOGY4bWcyejRtQTIteHdFX0hMRUNqc004dTh6NzBCdmVJSmM3MWtOMTZiNnBnbFlDMndUdHZ3RjlnQzFLbw&q=https%3A%2F%2Fwww.starterppc.com%2F&v=GA3MrkqjFTQ" rel="noopener...

18 Aug 20233min

Kasim compares the digital advertising spending vs. advertising media owners revenue worldwide, and he discovered that $230 billion is unaccounted for! This discrepancy has left us wondering if there could be a conspiracy at play. Listen to this episode to learn more.Mentioned articles:Digital advertising spending worldwide from 2021 to 2026:https://www.statista.com/statistics/2... Advertising media owners revenue worldwide from 2014 to 2027:https://www.statista.com/statistics/2... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: K • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1hadkdHal95V2tZZ1ZjbFBvZnY4UG5HcExZQXxBQ3Jtc0tsNVBvX3BXRDZTZEliSVVZbEVxOEdJajZWc1VwdTZJYnk3dHRPRUJUZElLT1lqOVh2RGp4MFVKc0JTU0ItZWg1T2s5VllpNVd5anQtVFB1UWxLTGc3RWRpWnBlNWFIc2JZMEdMTWp5QXZSczB3X3JOZw&q=https%3A%2F%2Fwww.starterppc.com%2F&v=BKxACjbXm80" rel="noopener noreferrer"...

16 Aug 20234min

Are you looking to grow your PPC agency and take on new clients? But, before you onboard any new clients, it's important to consider a few key factors. Don't worry, our Google Ads experts got your back! They'll help you determine if a potential client is a good fit for your business and ensure you're a good fit for them.In this episode, Our Google Ads Strategists, Efe Altinelli and Usama Khan, and Account Manager, Yusuf Can Kazancioglu, discuss the factors to look into before beginning the onboarding process so you can position yourself and your client for success. Join them in this insightful discussion and learn how to ensure a smooth and fruitful partnership with your new PPC client!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/Related videos:🖐️ Five Things to Understand Before Running Google Ads; • 🖐️ Five Things to Understand Before R... Unveiling The World's Greatest Customer Onboarding Process: • Unveiling the World's Greatest Custom... 💪 PPC Talks: The Secret to Marketing Supplements with Google Ads: • 💪 PPC Talks: The Secret to Marketing ... 0:00 PPC Talks: What to Check Before Onboarding a Client1:08 What to check before onboarding lead generation clients4:39 CRM makes or breaks your account7:23 Look at the client's website first11:33 What to check before onboarding eCommerce clients16:32 What's the client's AOV?20:46 Reasons to stop a launch process💣 The Ultimate Guide to Google Ads for 2023: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...

14 Aug 202323min

Are you interested in starting your freelancing career but unsure where to begin? In this episode, Kasim sits down with Jan Slovnik, a Freelance Google Ads PPC Specialist and expert in the industry, to discuss the ins and outs of building a successful freelancing career. From getting started in the industry to overcoming common challenges and invaluable tips from Jan himself, this episode is a must-listen for anyone looking to kickstart their freelance career. Don't miss out on this engaging and informative discussion between Kasim and Jan!Connect with Jan here: https://www.linkedin.com/in/janslovni... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/0:00 How To Start Your Freelancing Career with Jan Slovnik5:44 Billing your clients as a freelancer11:30 Your business won’t grow until you start saying no15:57 The importance of continuous learning for you and your client18:23 Jan’s advice for those who want to start their freelancing career 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbl9RODhrSTA1NHJlS2tYMmhtRkk5cFBSUFpUQXxBQ3Jtc0tuM1BRN3pNRGxTQS13UzJ0QzFjMS00S0VUazQwVWV1N1RZQWM3RTdyemZweDFOMFBIX3lPdDdsMUpWd1hua1kzY0d2a0gyb2cweEdSX2lmQlVFOVU4XzAyZXl0MFowbWVTZERIaEN0NWtDRk91TkFrQQ&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=89d0K6if9xo"...

12 Aug 202322min