The Google Ads Podcast

The big day is almost here… Get You vs. Google: The (very) Unauthorized Guide to Google Ads for just $0.99 on Amazon for ONE DAY ONLY! 👉 Register now at https://book.youvsgoogle.com/ to be notified FIRST when the book is launched.But first…Are you currently running or considering running Google Ads? Then you absolutely want to read this book. Whether you're an established agency owner or new to digital marketing altogether, You vs. Google contains everything you need to know (and everything Google doesn't tell you) about how to build and manage high-performing PPC ad campaigns. Using step-by-step tutorials, helpful checklists, and real-life examples from the team behind the Best Google Ads Agency in the World, this book gives you the tools to fight and win your own personal advertising battle. Get your copy of You vs. Google as soon as it's released for just $0.99 on Amazon.But don't drag your feet. This special discount will be available for just one day only! Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: / @solutionseight This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Gu... • 🦾 The Ultimate Gu... • 🦿 The Ultimate Gu... Want to learn more about Google Ads...

2 Apr 20233min

Performance Max campaigns used to be a great way for businesses to take advantage of Google Ads, but lately, it seems like the dream has turned into a nightmare. With some accounts losing up to 1% of their revenue, it's clear that something needs to be done about this data disaster.In Part 5 of the Ultimate Guide to Google Ads for 2023, Kasim and John break down everything they've learned about Performance Max- what doesn't work, the issues and workarounds, strategies for success, and so much more.So watch this video to learn how to set up successful PMax campaigns and reap the rewards in 2023!Wait! If you haven't watched the previous parts, you can watch them here: • The Ultimate Guid... Related videos:🔥 Why Google Ads Attribution Is Failing and How to Work Around It: • 🔥 Why Google Ads ... 💣 Google Ads POWER HOUR: Is Performance Max Right For Your Business? • 💣 Google Ads POWE... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to G... Good News! Google Killed FLoC (And Replaced It With “Topics”) • Good News! Google... 0:00 Intro | The Ultimate Guide to Google Ads for 2023 Part 50:36 Performance Max Strategy for 20234:24 The bad part about PMax campaigns5:05 The benefits of running Performance Max8:38 You might be building your asset groups incorrectly14:26 Diversify your asset groups for successful ads19:22 How to mitigate brand from “cannibalizing” return traffic21:27 How to be smarter with segmentation<a href="https://www.youtube.com/watch?v=xEtN7ebGMCI&t=1684s" rel="noopener...

31 Mar 202344min

John knows the secret to generating leads and turning them into customers—it goes beyond Google Ads! And in this series, he'll share his tips for success so you can do the same to your client’s campaigns.In the first part of The Proven Techniques to Turn Leads Into Customers series, John shares:- How to manage lead generation clients if you’re a PPC agency,- Why lead generation is more difficult than eCommerce campaigns- Why you should investigate the post-lead generation activity more than the lead generation process itself,- and so much more!PS: This video is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro 0:38 PPC Agency Tips: Proven Techniques to Turn Leads Into Customers Part 12:27 Investigate post-lead generation activity6:46 Work with the best Google Ads agency on the planetRelated resources:🚀 Google Ads POWER HOUR: The Importance of a CRM Tool for Lead Generation https://www.youtube.com/live/XUhmYltB...FREE Download: How to Run a Lead Generation Campaign in YouTube Using Google Ads https://sol8.com/download-how-to-run-...Google Ads for Lead Generation: The Ultimate Guide https://sol8.com/download-google-ads-...🎯 Prerequisites for Successful Lead Generation Campaigns: • 🎯 Prerequisites f... Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: <a href="https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew/join"...

29 Mar 20239min

Feeling like your Google Ads campaigns have gone off the rails? Don't worry, you're not alone! Kasim and John know exactly what's happening, so don't miss this video.They'll help you discover why Google is struggling with its tracking capabilities. Plus, they'll provide a few solutions along the way so you can take control of your campaigns.Related videos:🔥 Why Google Ads Attribution Is Failing and How to Work Around It: • 🔥 Why Google Ads ... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to G... Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: / @solutionseight This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Gu... • 🦾 The Ultimate Gu... • 🦿 The Ultimate Gu... Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUviyl7qG5UTCySebihr5ciAG" rel="noopener...

27 Mar 202310min

Is YouTube remarketing better for lead generation or eCommerce? Watch this video to learn John's answer! YouTube remarketing is a powerful tool; John even prefers it over the other remarketing campaigns. If built correctly, it can ensure the rest of your campaigns are working and slash the cost of each lead—sometimes in half. But you need to know if you should apply it to your campaigns in the first place. So watch this video now.Related videos:🎯 The Ultimate Guide to Google Ads for 2023 | Part 2: Remarketing • 🎯 The Ultimate Gu... 💰 The Ultimate Guide to Google Ads for 2023 | Part 4: Proactive YouTube Ads • 💰 The Ultimate Gu... 🔥 Are You Hurting Your YouTube Ads? • 🔥 Are You Hurting... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to G... 💸 Why YouTube Remarketing Is Better Than Display Remarketing: • 💸 Why YouTube Rem... We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit https://sol8.com/free-stuffAre you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: / @solutionseight This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a...

25 Mar 20236min

John reveals why he prefers YouTube remarketing campaigns over display remarketing, and his fail-safe metric to help increase conversions and improve the sales cycle! He shares why he doesn’t use Frequency Capping, the other platforms effective for remarketing, and so much more.PS: This episode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:🎯 The Ultimate Guide to Google Ads for 2023 | Part 2: Remarketing • 🎯 The Ultimate Gu... 💰 The Ultimate Guide to Google Ads for 2023 | Part 4: Proactive YouTube Ads • 💰 The Ultimate Gu... 🔥 Are You Hurting Your YouTube Ads? • 🔥 Are You Hurting... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to G... 0:00 Intro | Choose YouTube Remarketing Over Display Remarketing0:39 Why John doesn’t use Frequency Capping 6:03 Why John likes running YouTube remarketing10:26 One indicator you are over remarkeitng12:20 Want to work with the best Google Ads agency on the planet?13:35 Signs remarketing is helping your business grow💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips...

23 Mar 202313min

In the fourth part of the Ultimate Guide to Google Ads for 2023, John and Kasim discuss why you should run proactive YouTube Ads and how to run them to scale your business. Wait! If you haven't watched the previous parts yet, you can watch them here: • The Ultimate Guid... In this EPISODE, they also reveal why we spend $150K a month on YouTube Ads, where you should focus your efforts aside from video assets, and so much more:0:00 Intro0:37 The Ultimate Guide to Google Ads for 2023 | Part 4 Proactive YouTube Ads2:53 YouTube is the next TV7:35 Create a video campaign without goal guidance14:34 Bid strategy for Proactive YouTube Ads15:55 Daily budget = 15X your CPA19:35 Why John doesn't use Content Exclusions24:32 Setting your Ad schedule for YouTube Ads29:35 Creating a new custom segment35:25 Know your in-market and affinity audiences38:30 Time does not matter for YouTube videos42:16 What to look forward to in Part 5 of the Ultimate Guide to Google Ads for 2023Related videos:🔥 Are You Hurting Your YouTube Ads? • 🔥 Are You Hurting... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to G... Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional...

21 Mar 202332min

This is the third part of the ultimate guide on how to build and manage successful Google Ads campaigns for 2023. Kasim and John show you how to build your search campaigns from start to finish. Wait! If you haven't watched the previous parts yet, you can watch them here: • The Ultimate Guid... In this video, they also reveal tried and tested strategies for niched-down markets, discuss the key concepts to understand and apply so you can win in the game of Google Ads, and so much more:0:00 Intro 0:41 The Ultimate Guide to Google Ads Part 32:50 Getting started with Search Campaigns3:52 Bidding strategy for Search Campaigns8:57 Do not set a target cost per action (tCPA)15:55 Pay attention to the Display Network21:01 Factors to consider when selecting Audience Segments22:44 Automatically created assets are not that bad26:16 Keywords and ads27:55 Google Ads Keyword Match Types35:49 Broad match is not an exact science37:02 Creating Ad Headlines 46:21 What to look forward to in Part 4 of the Ultimate Guide to Google Ads for 2023Related videos:Guide to Google Ads Bidding Strategies: • Guide to Google A... 🔍 How to Use Broad Match Keywords in Google Ads: • 🔍 How to Use Broa... We're launching the You VS Google: The (very) Unauthorized Guide to Google Ads book very soon! If you want to get it for FREE, watch this video: <a href="https://www.youtube.com/watch?v=kzFpjdVvydA&t=0s" rel="noopener noreferrer"...

19 Mar 202340min