The Google Ads Podcast

After 18 months of hard work, the definitive guide to Google Ads book is finally here!Google Ads is constantly evolving, making it more and more difficult for businesses to keep up.So, if you’ve dabbled with Google Ads and found yourself lost in space (or the internet)...Trying to stitch different online tutorials just to get the results you want.Then you know how hard it is to understand the complexities of Google Ads.That’s why we’ve created You VS Google: The (very) Unauthorized Guide to Google Ads.It’s an in-depth book designed to help anyone who wants to learn how to use Google Ads to its fullest potential.From setting up your first campaign to advanced targeting techniques, this book covers everything you need to learn to grow and scale your business with Google Ads.The best part? You can get it for FREE! Not a single penny…even for shipping.Watch the full video to find out how. If we’ve given you any value, we’d love to hear from you. Just send your video testimonials to:book@sol8.comAre you looking to level up your Google Ads game? Join John and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Don't miss out on this chance to learn directly from the most knowledgeable Google Ads professionals- join us now!Be a member of our channel by clicking the JOIN button to access the Live Q&A member chat.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀🔎 Job Opportunities at Solutions 8 - Client Managers,...

25 Feb 20237min

We just turned 17 years and our awesome founder and CEO, Kasim Aslam, reveals the most significant lessons he learned along his journey through life and entrepreneurship. Kasim shares his 17 lessons in 17 years and he stresses the importance of the third Solutions 8 Core Value.Solutions 8 has grown exponentially over the years, but our core values and dedication to our clients remain.Thank you for making us the #1 Google Ads Agency in the World! 🖤💚🤍Related videos:👑 Kasim's Super Secret Hiring Process | The Pareto Talent System: https://youtu.be/F9JlKznj81w🥇Unveiling The World's Greatest Customer Onboarding Process: https://youtu.be/UHSDXkgLOb0 💪 The Ideal Team Structure for Google Ads Management: https://youtu.be/d3COKxxHt3I🔥 The Holy Grail of Marketing Funnels: https://youtu.be/jwqRED4d8Do 💣 This Definitive Guide to Google Ads BOOK Is Yours…for FREE! https://youtu.be/kzFpjdVvydA 0:00 Intro0:25 17 Things in 17 Years2:00 Entrepreneurship is NOT fulfillment5:32 Get really good at systems7:49 Recruiter & Banker8:57 If you can’t delegate EVERY task that takes place in your company, you don’t own a business, you own a job10:57 People are the most important part of business13:10 You should be the dumbest person who works for you16:03 Only do business with people you’d trust on a handshake16:57 Paper up anyway19:32 Life is too short to work with people who drain you 21:23 Niche down into excellence24:19 The corridor principle26:21 Get excited about problems! (and then melt them)28:31 Need help with Google Ads?<a...

23 Feb 202334min

If Google is saying that your campaigns are failing, don’t believe it right away! John is here to help you understand the problem with Google Ads attribution and how you can track your Google Ads performance the right way.Google is losing its tracking capabilities- we’re noticing that remarketing is working a bit less, and first-click attributed networks are starting to work less efficiently, amongst many other discrepancies. That’s why going back to the Google Ads basics is becoming more important than ever. Watch this video now and learn how to get back on track with your Google Ads campaigns.Related videos:Google Ads Basics: https://www.youtube.com/playlist?list... How to Measure Success in Google Ads: https://www.youtube.com/playlist?list... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): https://youtu.be/7twVbanoDzA 💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: https://youtu.be/LbcX_ENNnCM Are you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Don't miss out on this chance to learn directly from the most knowledgeable Google Ads professionals- join us now!This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...

21 Feb 20236min

Bing Search is about to get a lot more interesting with the integration of ChatGPT! In this video, Kasim breaks down the news. He shares what he knows about this new revolutionary way to search. He also dives into how this new integration will affect digital marketing and what it means for Google’s current dominance over search.This new and improved search engine will utilize cutting-edge artificial intelligence technology that could possibly provide answers to your most complex search queries in a snap. Or maybe Bing Search with ChatGPT would feel more like you're having a conversation with someone…we’ll have to wait and see.Nothing’s certain until the launch, but it’s safe to say that Bing Search with ChatGPT is changing the way we search.Mentioned Blog: Get ready for Bing Search with ChatGPT! https://medium.com/inkwater-atlas/get... Related videos:🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know: https://youtu.be/jZc1V9BsEbs🤖 AI in Google Ads: Is It Right for Your Business? https://youtu.be/J621ePiUULQ Are you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Don't miss out on this chance to learn directly from the most knowledgeable Google Ads professionals- join us now!This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency,...

19 Feb 20235min

John shares the danger of excessive remarketing, plus a quick tip for optimizing your conversion paths to maximize your Google Ads ROI.Learn why you should be cautious when it comes to remarketing and discover strategies to ensure your audiences are getting the most out of their interactions with your brand. Plus, get a quick tip for optimizing your conversion paths to avoid potential pitfalls. Unlock the secrets of successful marketing with Google Ads and ensure your customer journey is always heading in the right direction. Watch this video now!Related videos:💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: https://youtu.be/LbcX_ENNnCM 🎯 Guide to Tracking Conversions for Google Ads Supplementary Campaigns: https://youtu.be/vlj3PXeiN0M PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro0:22 Too much remarketing can harm your Google Ads campaigns3:53 Quick tip when optimizing your conversion path5:09 Work with the best Google Ads agency on the planetAre you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:<a...

17 Feb 20237min

Kasim talks about ChatGPT- how it could impact the future of digital marketing, whether you should jump on board with this technology, and what you need to know before taking the plunge.Related videos:💸 Click Bots and Fake Traffic Cost Online Advertisers $35 Billion a Year: https://youtu.be/G2xZWVEmvko🤖 AI in Google Ads: Is It Right for Your Business? https://youtu.be/J621ePiUULQ ✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads: https://youtu.be/faWo_-Pbx2kJoin John Moran every Friday at 1:00 PM PT for a LIVE Google Ads deep dive! Got a specific topic you want John to cover? Just let him know during the live chat! Don't miss out on this opportunity to get your Google Ads questions answered and learn from the pro. 🔥🔥🔥 See you on Friday! Be a member of our channel by clicking the JOIN button to access the Live Q&A member chat.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/...

15 Feb 20236min

Want to get the most out of your Google Ads campaigns? The key to success may lie in mastering your Media Efficiency Ratio (MER). In this video, John shares what MER is and how you can use it to optimize your campaigns and drive better results. By understanding and mastering MER, you can make data-driven and calculated decisions about your ad spend and see improved performance in your campaigns. Don't miss this opportunity to learn the secret to Google Ads success, watch the video now!0:00 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER)6:49 The first indicator that you’re losing conversions14:55 Looking at the “All Cash In, All Cash Out” method24:18 Factors to consider when knowing your MER 34:06 Turning off Performance Max and running Standard Shopping instead43:18 Quick way to calculate MER Join John Moran every Friday at 1:00 PM PT for a LIVE Google Ads deep dive! Got a specific topic you want John to cover? Just let him know during the live chat! Don't miss out on this opportunity to get your Google Ads questions answered and learn from the pro. 🔥🔥🔥 See you on Friday! Be a member of our channel by clicking the JOIN button to access the Live Q&A member chat.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information.

13 Feb 202355min

John reveals how he was able to scale campaigns from $15K to $100K in just one year by focusing on conversion paths.A conversion path is the series of steps a customer takes on their journey from being a website visitor to making a purchase. By understanding where customers are dropping off and making necessary improvements, you can increase the efficiency of your Google Ads campaigns and see better results.Watch this video to learn about:- What conversion paths are- Why identifying and optimizing your conversion path is crucial to the success of your campaign- Average cost is not equal to average cost-per-click (CPC)- The power of equal marketingPS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) https://youtu.be/baI1V4L6zs8🎯 Setting Campaign Goals and ROAS | Google Ads Basics Part 3 https://youtu.be/3p-hzIaZO98🎯 Guide to Tracking Conversions for Google Ads Supplementary Campaigns: https://youtu.be/vlj3PXeiN0M 0:00 Intro0:36 Conversion Paths: The Secret to Scaling Campaigns3:23 Average cost is not equal to average CPC8:08 Why you should master your conversion path11:50 How to track your conversion path17:57 Massive amount of equal marketing20:26 Job opportunities in the best Google Ads agency on the planetJoin John Moran every Friday at 1:00 PM PT for a LIVE Google Ads deep dive! Got a specific topic you want John to cover? Just let him know during the live chat! Don't miss out on this opportunity to get your Google Ads questions answered and learn from the pro. 🔥🔥🔥 See you on Friday! Be a member of our channel by clicking the JOIN button to access the Live Q&A member chat.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): <a href="https://www.youtube.com/watch?v=oXoFn7dUvL8&t=0s" rel="noopener...

11 Feb 202322min