The Google Ads Podcast

Listen to this episode to learn a simple hack that can help increase conversions and take your Google Ads campaigns to the next level. John reveals how focusing on your campaign's Engaged-view Convers...

14 Jan 20239min

Are you worried your ads are shown to the wrong people?Placement Exclusions are a great way to make sure your ads only show up on the websites and apps you want them to. It can be a great way to impro...

12 Jan 20235min

Unsure how to create a GA4 Free-Form Exploration Report? Look no further!Our Junior Google Ads Specialist, Smruti, is here to walk you through how to create one. This guide is perfect for those who wa...

10 Jan 202311min

Are your Google Ads campaigns overspending? Luckily, John is here to help you manage your Google Ads budget by sharing everything from common mistakes advertisers make when setting budgets down to how...

8 Jan 20238min

John takes you back to the basics of Google Ads to set the foundation for successful campaigns. To start this series, he talks about the lifeblood of every automated bidding strategy- conversion track...

6 Jan 202315min

Smruti, our Junior Google Ads Specialist is here to walk you through how to analyze your user and traffic acquisition using GA4 acquisition reports.GA4 acquisition reports can be really helpful in und...

4 Jan 202310min

Want to write better ad copies? You're in luck! Here are free tools you can use to write better ad copies and steal your competition’s conversions.It can be tough to know what works and what doesn't i...

2 Jan 202310min

Want to know how your campaigns are performing in real-time? Our Junior Google Ads Specialist, Smruti, is here to walk you through how you can do just that using the “Custom ROAS by Time” column in yo...

31 Des 20226min