FAQs About Performance Max Image Assets
Efe answers the frequently asked questions about Performance Max image assets. He talks about the image requirements, minimum specifications, and gives examples and best practices for creating and managing your image assets for optimized Performance Max campaigns.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/Related Blog:Introduction to Performance Max Asset Groups: https://sol8.com/performance-max-asse...Related Videos:🤯 Introduction to Performance Max Asset Groups: https://youtu.be/7ohLv4YvV1w ▶️ How to Optimize Video Ads for Google Ads Performance Max Campaigns: https://youtu.be/X9T7RFd9Bo0 💯 Performance Max Campaigns - Insights Tab Fully Explained! https://youtu.be/S0M1CQ8y5oY 🤔 Understanding Performance Max Listing Groups: https://youtu.be/q817sWIQVoE 🥷 Hacking Google Ads Performance Max: https://youtu.be/AlMRXaVTJ-Q 🎁 Performance Max Update! A Gift From the Google Gods: New Customer Acquisition ONLY: https://youtu.be/Ed3IughJmlU 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a...
30 Jun 20224min
Facebook Ads INSIDE of Google Ads
You read the title right! Facebook Ads is in Google Ads, specifically under Reporting. Does this mean Facebook will be another display path for Google Ads? Here's what we know so far and what to watch out for if you're an advertiser or a Google Ads agency.It seems like this isn't the first time Facebook partnered with Google. Back in 2013, Facebook and Google combined Facebook Exchange, Facebook's retargeting platform, with Google Doubleclick. Then in 2018, Facebook partnered up with Google for the Open Bidding project.Listen to this episode as Kasim shares his predictions on the current partnership's potential effects on advertisers and agencies.Article on Facebook-Google partnership back in 2013:https://www.bigfootprintdigital.com/b...Related Videos:🚷 Using Performance Max to Minimize the Crossover Between Your Facebook Ads & Google Ads: https://youtu.be/qJpkB3doNc0What the Facebook/IOS Update Means For Google Ads: https://youtu.be/2hGFpkfZcyMDid iOS14 Kill Your Facebook Ads? Here's What You Should Be Doing Now: https://youtu.be/VZvVkJXajGwFacebook Ads & iOS14 issue FIXED! https://youtu.be/TETr8siYHisFacebook Just Said, Officially, That I’ve Been Right This Entire Time! (iOS 14 Facebook Hack Update): https://youtu.be/esB3P6FdMhAYouTube Ads Beat Facebook Ads Every Time! (With Aleric Heck of AdOutreach): https://youtu.be/PtnGDLhuLqoThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It...
28 Jun 20225min
What if You Don’t Have $100 to Spend Daily on Performance Max...Now What? - Live Q&A w/ Sol8 Strategists
Missed the Live Q&A Session? Catch Kasim, John, and our Google Ads Strategists every Friday at 1 PM PST LIVE on YouTube as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including the Live Q&A member chat:https://www.youtube.com/channel/UCKuk...For now, you can watch the replay where Kasim, Usama, Efe, and Onkar help our channel members optimize their Performance Max campaigns.00:00 Weekly Live Q&A to scale your business with Google Ads Performance Max03:22 Customer list upload issue in Google Ads Performance Max04:52 How to fix conversion tracking for PMax eCommerce so it only shows purchase value07:29 How to prevent duplicate conversion tracking10:20 Analyzing your listing groups metrics13:32 PMax spends 80% of the budget in an hour? Here's what to do18:17 Is $1 M a reasonable spend for PMax with low ROAS?20:33 What to do for eCommerce if you don't have enough budget to run PMax24:12 Transitioning from Smart Shopping to Performance Max 25:49 The remarketing problem with PMax and our fix29:16 Retargeting tips30:57 When to turn off Final URL expansion with PMax34:34 When to build more asset groups36:32 The video creation tool under your Asset Library42:05 Can you force PMax campaigns to be based primarily on google shopping?44:13 Kasim's secret to managing a massive team46:38 Conversion value vs Conv. value (by conv. time) and how to calculate ROAS real time 49:55 Any change in your PMax campaign restarts learning52:58 Migrating Etsy bestsellers to a PMax campaign54:47 When to stop PMax even before the 45-day initial learning phase 56:19 What to check when the conv. value between Analytics and Ads has huge discrepancies from 20-300% depending on the country🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead...
25 Jun 202257min
The Super Sneaky Way to See Landing Page Data in Performance Max!
Kasim shares another hidden gem in Performance Max reports! Here's the step-by-step guide to seeing Performance Max conversion data on every landing page.He also shares why the landing page performance reports should be applied with caution, the recommended areas to apply the reports, and how often you should be generating them. Related Videos:🕵️ You Can Now See Your Performance Max Campaign Placements! https://youtu.be/nm-6XCAu_W4👣 Scaling Performance Max Campaigns With John’s Stair-Step Method - Live Q&A: https://youtu.be/oP4JmGyBKCg🛑 What You SHOULDN’T Do Once Your Smart Shopping Campaigns Transition to Performance Max This July: https://youtu.be/NU8bW2DdyYQ⏳ Smart Shopping to Performance Max Quick Tips From a NEW Google Ads Thought Leader: https://youtu.be/we9T_mGeMLAThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:<a...
23 Jun 20225min
Should I Rank 1st for My #1 Keyword
Placement is key but does that mean you always have to be number one? Regina shares if and when it would be profitable to rank at the top of the page, its pros and cons, and how to build an experiment to test if ranking first would be worth it.A lot of competition results in a higher cost-per-click (CPC), and this is why you don’t always need to be at the top of the page.You need to find a balance between being at the top to gain leads that convert, and spending within your marketing budget (a lower CPC).In this episode, Regina discusses why ranking for your keyword is important but why it’s not always important to rank first, as well as the following:00:00 Intro: Should I rank 1st for my #1 keyword?02:25 The metric that truly matters05:43 How to create an experiment to check if it will be profitable to rank on top of the page06:57 The factors to consider when running the experimentRelated Videos:🥄 Watch Google Ads Performance Max Spoon-Feed Me the Best Audience to Target: https://youtu.be/Y427NI4MwZYUsing Google's New Search Console Insights For Keyword Insights In Google Ads: https://youtu.be/CYFPDhFP5IsHow to Use Amazon Keywords to Build a Google Ads Campaign: https://youtu.be/IDtXQy6fpgMAre We Moving Towards a Keyword-less Future? https://youtu.be/HYgoyE3_p3EThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a...
21 Jun 20229min
The Difference Between Primary and Secondary Conversion Actions
Kasim talks about the difference between primary and secondary conversion actions. He also shares how you can use secondary conversion actions for CRO and what you should be cautious about when selecting what to track.Google's definition of the two conversion actions:Primary actions: These are conversion actions that are reported in the “Conversions” column in your reports and used for bidding as long as the standard goal they are part of is used for bidding.Secondary actions: These conversion actions are for observation only. They are used for reporting in the “All conversions” column in your reports, but not for bidding, even if the goal they are included in is used for bidding. The one exception is if the secondary action is part of a custom goal.Read more about primary and secondary conversion actions here:https://support.google.com/google-ads...We just released our Performance Max Ultimate Guide blog that gives you everything you need to know about how to set up, build, and optimize your Google Ads Performance Max campaigns!Read the Performance Max Ultimate Guide here: https://sol8.com/performance-max-the-... 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:<a...
17 Jun 20225min
Why It's Difficult to Manage Budgets Inside of Google Ads
Kasim explains why it can be difficult to manage budgets inside of Google Ads and how this knowledge can help you pace your budget according to your expectations. He shares how Google calculates your monthly budget with the daily spend you input, what happens when you make a budget change (why it could be the cause of exceeding your monthly budget), and so much more.Related Videos:How Much Budget vs. How Many Products? https://youtu.be/BfYbg2JUfawHow to Calculate ROAS in Google Ads (And Why It’s Important) https://youtu.be/CWAtMr_ujYE🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯 The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnVWRlRnRlZybDAzcEItZW5hamk3NWw0UW12QXxBQ3Jtc0tsU05ZalF1REZmVGNSWDBQYkJ0N1pSU0tvWndZRzgtcHpsUXlHejNfTXVueE9PMktNbkYyT25uZVNHRXBkbmZzNHBBWEJyVTdkZTFpVDRPa2gxQWwzd1RUNUVXeWhSYzdDXzk3dEZNaFJoRUMwMXFibw&q=https%3A%2F%2Fsol8.com%2Fgoogle-ads-for-youtube%2F&v=Kx7ICoLiZ7o"...
16 Jun 20225min
What We've Learned About Effective Client Management
Kasim sits down with Regina and Caden as they share everything they learned in client management that helped them become effective client managers (and hopefully, it can help you, too). This includes the biggest mistakes they made as client managers, why it's a lose-lose situation if the client drives the strategy, and so much more!0:00 What we've learned about effective client management02:21 Know your client well – you're their ambassador!07:16 Why the initial month is crucial in effective client management and using metaphors to help clients easily understand the process12:21 You have to step up, earn your client's trust and drive13:00 What not giving client updates in a timely manner taught us14:20 Always underpromise but overperform16:45 Match your client's energy19:45 Don't sell a service you don't know what to do Related Videos:❌ ✅ Making Mistakes Work for You With Steve Liberati of Steve's Paleo Goods: https://youtu.be/BXPF-zlUT_I 💪 The Ideal Team Structure for Google Ads Management: https://youtu.be/d3COKxxHt3I🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/💯 The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:<a...
14 Jun 202218min
