The Google Ads Podcast

In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, Usama, Colby, and Glen dive into John Moran’s Shopping Feeder Strategy that resulted in a revenue increase of 127.81%. This strategy uses a low tROAS Shopping campaign alongside of a higher tROAS Performance Max feed only campaign with only that one product. Watch this video as our Google Ads experts share their results with the strategy and explain how running other campaigns alongside PMax can help boost sales.John Moran’s LinkedIn post about the Shopping Feeder Strategy: https://www.linkedin.com/posts/johnmo...Related videos:💣 New Strategy for Google Ads Performance Max & Standard Shopping Campaigns: • 💣 New Strategy for Google Ads Perform... 🚀 Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing: • 🚀 Google Ads Aficionados: ChatGPT Sea... 0:00 Intro1:02 The Google Ads Aficionados: Insights on John Moran’s Shopping Feeder Strategy3:03 Shopping Feeder strategy breakdown4:08 Successful results with the Shopping Feeder strategy and similar strategies6:14 Google recommendations on running PMax with other campaigns8:05 Running YouTube campaigns with PMax👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...

24 Des 202412min

Learn the Meta Ads L0, L1, L2, and L3 approach in this quick guide with Colby, Nick, and Jonathan. Discover how to build each funnel stage effectively, target the right audience, and optimize your creative strategies to boost revenue. Our Meta Ads experts also reveal tips for catering your messaging at each funnel stage.Learn more about the Meta Ads L0, L1, L2, & L3 Approach here:💰 Meta Ads New Strategy: L0 Approach: • 💰 Meta Ads New Strategy: L0 Approach 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 0:00 Intro 0:12 Quick Guide on the Meta Ads L0, L1, L2, & L3 Approach1:33 L1- Top of Funnel8:47 L2 - Middle of Funnel11:02 L3 - Bottom of Funnel13:47 General tips for effective messaging at each funnel stage👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...

21 Des 202415min

Curry, Cheese, and Vegemite: The Google Ads Aficionados are here! Our Google Ads Strategists Usama Khan, Colby Doyle, and Glen Wilson discuss the rise of ChatGPT Search and other AI tools. More importantly, they talk about their impact on digital marketing and the future of paid ads. Watch this video as they explore the shifts in user behavior, content creation for SEO, what to focus on as advertisers with the rise of AI, and how you can adapt to the changes and new opportunities. Related videos:💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors: • 💰 Google Ads Strategy Using AI To Out... 💣 The Best ChatGPT Prompt You're Not Using: • 💣 The Best ChatGPT Prompt You're Not ... 💣 Google Ad Copy Hack Using Google Natural Language Tool and ChatGPT: • 💣 Google Ads Copy Hack Using Google N... 0:00 Intro0:19 Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing4:51 Challenging Google’s search monopoly6:15 Perplexity vs. ChatGPT7:23 What you should be aware of as an advertiser11:21 User profile-based targeted ads15:08 The possible shift into content and the legal concerns about AI18:01 Impact of AI on big vs. niche websites19:10 Monetization and shared revenue models in AI platforms👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...

17 Des 202420min

John shares his new strategy for optimizing Google Ads Performance Max campaigns in a business with a significant Meta Ads allocation. With his concern about Meta Ads overshadowing Google's targeting and audience signals, he runs Standard Shopping Ads alongside PMax to boost performance and customer acquisition. Watch the video now as he reveals the promising initial results of "The Feeder Strategy."👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos:✅ Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators: • ✅ Google Ads and Meta Ads Management:... ⏳ The Importance of Analyzing Your Google Ads & Meta Ads Time Lag: • ⏳ The Importance of Analyzing Your Go... 💰 Why Meta Ads Is Critical for Increasing Google Ads Success: • 💰 Why Meta Ads Is Critical for Increa... 0:00 Intro0:17 New Strategy for Google Ads Performance Max & Standard Shopping Campaigns3:39 Case study6:09 Promising initial results👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGZvOU1VaV9pLUNTT2ZvNVlveG5CUEY0UC12d3xBQ3Jtc0tuS1hob0V1OE9pb2NjLU5Jb21fVmd6V0pscjVnNGVkVkpfWW1idUNnV29xTThwN1ZrSFRGdXEtRThyYlU5dUhfMTdiWGtST29FRHBLa1pTbHBpMEw2U245SWdJMkFidTJWQmM0V09jajF6aEFEZ3V4Yw&q=https%3A%2F%2Fsol8.com%2Fnewsletter%2F&v=D5Tn5hsWApE" rel="noopener noreferrer"...

13 Des 202411min

Maximize your Black Friday and Cyber Monday sales with these effective strategies from our Meta Ads Account Managers, Nick Ewing and Jonathan Paquin. Learn how to prepare for BFCM, the important campaign types, effective ad and creative strategies, how to scale your budget, and the promotions to run alongside the biggest sale season of the year. Watch this video now.Related videos:💰 Google Ads Black Friday Cyber Monday Strategies & Results: • 💰 Google Ads Black Friday Cyber Monda... 💰 Black Friday Google Ads Preparation: • 💰 Black Friday Google Ads Preparation 🛒 Black Friday Tips & How to Set up Promotion Extensions on Google Ads & Google Merchant Center: • 🛒 Black Friday Tips & How to Set up P... 0:00 Intro0:22 Meta Ads Black Friday Cyber Monday Strategies to Boost Sales1:59 Running email generation campaigns5:09 Lead generation campaign format example6:09 Ad budget structure10:04 Creative tips for Black Friday and Cyber Monday13:10 Strategies for evergreen ads17:03 Additional sales tactics for Black Friday and Cyber Monday👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHJBT0wtalNFa0cxVm1kcEx5ZGNxZHlwQnBaZ3xBQ3Jtc0tuMS1jVWN2ajBfa280WU9yR05BOFVBNWV3WjJtdXAwRFRQTWdBaTVTOUJKN0Y2MGJNbFNabGNjRjNLcGQxa2FrU2Z4Y0MySElMWFQ2WWVDQ0xDVmNRM3o4TkFoVi1hT1JiYV9hU0Eya0RlcUtsUC1mdw&q=https%3A%2F%2Fsol8.com%2Fnewsletter%2F&v=raYV-CuMVN8" rel="noopener noreferrer"...

10 Des 202418min

Learn about John Moran’s Google Ads Standard Shopping with Performance Max strategy. The strategy resulted in increased conversion value while lowering CPCs through smart budget allocations and ROAS targeting. Watch this video to discover how you can apply it to boost your Google Ads performance.👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos:💰 How to Lower Your Google Ads CPC: • 💰 How to Lower Your Google Ads CPC ❌ When to Avoid Running Performance Max Campaigns: • ❌ When to Avoid Running Performance M... ⏳ The Importance of Analyzing Your Google Ads & Meta Ads Time Lag: • ⏳ The Importance of Analyzing Your Go... 💰 Meta Ads New Strategy: L0 Approach: • 💰 Meta Ads New Strategy: L0 Approach 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday,...

6 Des 20247min

Improve your marketing efforts with this detailed Media Efficiency Ratio (MER) Tracker Sheet. Learn to analyze profitability metrics and track customer behavior across all your digital marketing platforms (Google Ads, Meta Ads, Shopify, etc.) so you can make data-driven decisions without relying on third-party attribution platforms. Nick also shares a cheap but detailed tool you can use to extract key metrics for better data analyzation. Watch this video now.Download the detailed MER tracker sheet for FREE: https://docs.google.com/spreadsheets/...0:00 Intro0:16 Free Media Efficiency Ratio (MER) Tracker Sheet6:10 Calculating profitability using COGS13:38 Using Datadrew17:51 RFM segments on Datadrew22:00 Using the MER tracker for client presentations👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...

29 Okt 202427min

John shares the Meta Ads strategy, which reduced costs by 10% and increased new customer acquisition by 18%. Watch this video to learn about this strategy focused on the ABO approach and how you can apply it to scale your Meta Ads. 👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos:💰 Meta Ads New Strategy: L0 Approach: • 💰 Meta Ads New Strategy: L0 Approach 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 0:00 Intro0:28 ABO Approach for Successful Meta Ads Campaigns5:07 Analyzing Meta Ads strategy metrics 8:29 Growth in Amazon and Shopify sales and subscribers👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and...

25 Okt 202410min