Secrets of Ad Creative Effectiveness: Insights from Kantar’s 2024 Awards
Today’s episode features Vera Sidlova, Global Brand Manager, Creative at Kantar. Kantar is the world’s leading data, insights and consulting company. They understand more about how people think, feel,...
11 Jun 202423min
Next-Level Success with Smart Eye's Expert Eye Tracking Support
While our eye tracking systems are comprehensive and cutting-edge, setting them up and working with them doesn’t have to be daunting. At Smart Eye, we understand that success lies not only in the soph...
4 Jun 202456min
The Future of Advertising: Generative AI meets Emotion AI
Generative AI has changed the world of advertising. Large Language Models create draft copy instantly. Image generators produce visuals in minutes. Text-to-video tools will make creative development e...
29 Apr 202443min
Synthetic Anchors and Human Emotions: Navigating the Landscape of AI News Presenters
Today, we are joined by a guest whose journey traverses the dynamic realms of traditional media and cutting-edge Emotion AI technology. Dr. Leon Hawthorne is not only a former news anchor for CNN Inte...
1 Apr 202431min
Driving Innovation: Exploring Smart Eye's Role in Automotive Technology and Interior Sensing
Today we have a very special episode featuring Dr. Rana el Kaliouby, former Co-Founder and CEO of Affectiva, currently Deputy CEO of Smart Eye, having a discussion with Smart Eye CEO Martin Krantz. In...
22 Mar 202418min
Expanding Human Insights: Combining Eye Tracking with Biosensors to Assist University Research Labs
In today’s episode, we dive into the world of eye tracking technology and how it’s transforming the landscape of human factors research setups. We covered why eye tracking is more applicable than ever...
5 Mar 202455min
Tracking Tomorrow: Decoding Human Behavior with Eye Tracking in Mobility Research
In today's episode, we dive into a recent collaborative event Smart Eye attended at the University of North Dakota (or UND) and the Research Institute for Autonomous Systems (RIAS). With a comprehensi...
20 Feb 202432min
Mastering Storytelling Through Entertainment Content Testing with Emotion AI
Marketers often talk about the art of storytelling, but how do they measure up to the experts in filmmaking? In a world where emotions drive engagement, Affectiva's Emotion AI database, with 80 thousa...
13 Feb 202441min
