What Logan Paul Taught Shawn Kallet About Marketing
Today I interview Shawn Kallet. Shawn Shawn is the co-founder and co-CEO of 203 Creates, an independent agency that helps brands and IP owners develop and execute entertainment-first content strategie...
6 Apr 22min
Instagram Tests a Premium Subscription and TikTok Partners with Cameo
Today we talk about TikTok partnering with Cameo, Meta testing a premium subscription for Instagram, some features of Edits you might not know about, plus the YouTube team makes a way to like all your...
1 Apr 14min
The Head of Instagram Explains Which is More Important - Likes or Saves?
Today the Head of Instagram answers questions like - which is more important - likes or saves? Do I have to post Reels to grow on Instagram? Is it ok to not reply to comments? Should I delete a post i...
30 Mar 9min
Strategy to Improve Watch Time and Retention in Videos
It's frustrating when people drop off watching your videos. However, there are some steps you can take to help address that. Also Meta has lost 2 landmark legal battles and the YouTube team changes Br...
25 Mar 13min
Reach on Reels - What's the Ideal Length of a Reel?
The Instagram team just added the ability to re-order the slides in a carousel post! This is long overdue but nice to see. Today on the show, the Head of Instagram answers questions about longer Reel...
23 Mar 11min
Does Scheduling Instagram Posts Hurt Your Reach?
Instagram adds the ability to pause Reels, the ability to change your voice in a voice memo, removes End-to-End Encryption from DMs, and we discuss if scheduling posts hurts your reach, along with a n...
19 Mar 9min
Report on State of Social Media Engagment Based on 52 Milion Posts Analyzed
The Buffer team compiled a report called "The State of Social Media Engagement" and Tami from the Buffer team stops by to share the highlights. Also the Head of Instagram shares 3 tips to speed up the...
12 Mar 12min
Scheduling Instagram Stories and the Story Archive
The Head of Instagram doesn't know you can schedule Stories using the Meta Business Suite. It's free and works great. We get into the recent AMA he did for some Q&A, including questions about if capti...
9 Mar 11min
