The Knowledge Project
Uncovering the timeless principles that drive success.

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Episoder(285)

Fred Smith: The Story of FedEx [Outliers]

Fred Smith: The Story of FedEx [Outliers]

Fred Smith founded FedEx on an idea everyone told him would fail and built it into an $88 billion empire that changed how the world moves. In this episode, we dive into how he built FedEx and the les...

9 Sep 202552min

Why Everyone Is Wrong About AI (Including You) | Benedict Evans

Why Everyone Is Wrong About AI (Including You) | Benedict Evans

Benedict Evans has been calling tech shifts for decades. Now he says forget the hype: AI isn't the new electricity. It's the biggest change since the iPhone, and that's plenty big enough. We talk abo...

2 Sep 20251h 13min

Small Town Billionaire: How John Bragg Built 3 Empires [Outliers]

Small Town Billionaire: How John Bragg Built 3 Empires [Outliers]

One man controls half the world's wild blueberries, built North America's largest private telecom, and did it all without ever leaving his hometown of 1,100 people. In this episode, we decode the cou...

26 Aug 20251h 8min

The Science of Lasting Love with Dr. Sue Johnson

The Science of Lasting Love with Dr. Sue Johnson

This conversation will change how you handle your relationship starting tonight. The late Dr. Sue Johnson basically gave me a cheat code for relationships that not only last but amplify. She breaks d...

19 Aug 20252h 10min

Sol Price: The Retail Legend Who Taught Sam Walton, Jim Sinegal, and Jeff Bezos  [Outliers]

Sol Price: The Retail Legend Who Taught Sam Walton, Jim Sinegal, and Jeff Bezos [Outliers]

The most influential retailer you’ve never heard of. How Sol Price invented the warehouse club and a philosophy that still runs Costco and Amazon. Have you ever wondered why you can still buy a hot d...

12 Aug 202558min

Ryan Petersen: Building Flexport

Ryan Petersen: Building Flexport

Build the system behind the system. Flexport founder Ryan Petersen shows how to turn messy, multi‑party operations into a simple, scalable system that compounds growth without sacrificing trust. He e...

5 Aug 20251h 40min

Katharine Graham: The Woman Who Took Down a President [Outliers]

Katharine Graham: The Woman Who Took Down a President [Outliers]

When Katharine Graham took over the Washington Post in 1963, she was a shy socialite who'd never run anything. By retirement, she'd taken down a president, ended the most violent strike in a generatio...

29 Jul 202557min

Daniel Kahneman: Algorithms Make Better Decisions Than You

Daniel Kahneman: Algorithms Make Better Decisions Than You

Daniel Kahneman won the Nobel Prize for proving we're not as rational as we think. In this timeless conversation we discuss how to think clearly in a world full of noise, the invisible forces that clo...

22 Jul 20251h 12min

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