
The Layover Live Episode 73 | Stopping Bot Traffic
This week on The Layover Live we're talking about robots...but not the kind you're thinking of. Director of Business Intelligence, Paul McLeod, stops by to talk about bot traffic on DMO websites and h...
9 Mai 20197min

The Layover Live Episode 72 | Personalizing Your Content
This week on The Layover Live we're getting up close and personal with content. Jason is joined by Strategic Analyst, Grant Stoltz to discuss an article from Think With Google around how companies are...
2 Mai 20196min

The Layover Live Episode 71 | Aligning SEO and Content
This week on The Layover Live we're talking about two topics, so no better way to discuss this than two guests! Tracy and Josette stop by to talk about how content marketing can affect SEO and how SEO...
25 Apr 20196min

The Layover Live Episode 70 | Doubling Down on Digital Basics
This week on The Layover Live we double down on digital basics! Grant and Jason discuss an article from AdAge about why marketers should focus on digital marketing basics rather than the newest platfo...
18 Apr 20195min

The Layover Live Episode 69 | Things Get Emotional
This week on The Layover Live we're tapping into our emotional side and talking about emotional headlines. Jason is joined by our Digital Content Editor, Amber Gallegos, to discuss an article from CoS...
11 Apr 20195min

The Layover Live Episode 68 | Getting Amped on AMP for Email
This week on The Layover Live, we're getting amped about AMP! Jason is joined by Sandee Jordan to discuss Google's recent announcement about AMP for email and how it differs from AMP as we know it tod...
4 Apr 20196min

The Layover Live Episode 67 | Repurpose Your Content
This week on The Layover Live, Jason is joined by SEO expert Erin McNamara. Erin and Jason discuss an article from Marketingland about why you should repurpose your content and how you can do so effec...
29 Mar 20196min

The Layover Live Episode 66 | Leading Towards Lead Magnets
This week on The Layover Live Jason Swick is joined by Marketing Automation Specialist Adam Nutting to discuss an article from Sendly around lead magnets. Adam and Jason discuss how marketers can use ...
21 Mar 20196min



















