The Layover Live

The Layover Live

The Layover Live is your go-to stop for real conversations with the people who make the travel and tourism industry thrive. Tune in to explore the connection between strategy, content, sales, tech, and community — and celebrate the people behind the places we love. The Layover Live is a place to discover real-life examples, learn something new you can share with your team, and hear from the voices shaping our industry.

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Episoder(225)

REACH TARGET AUDIENCES WITH PAID SEARCH: HOW TO MAKE PPC WORK FOR YOU | The Layover Live Episode 185

REACH TARGET AUDIENCES WITH PAID SEARCH: HOW TO MAKE PPC WORK FOR YOU | The Layover Live Episode 185

This week on the Layover Live, Jason is joined by Sydney Walter, digital media analyst at Simpleview. Tune in as they discuss doubling down on search, how you can leverage the data from your search ca...

28 Jul 202218min

Insights into The State of Digital Marketing

Insights into The State of Digital Marketing

This week on the Layover Live, Jason is joined by Simpleview strategic analyst, Star Gilani. Tune in as they discuss some insights derived from a recent survey of destination marketing organizations (...

14 Jul 202221min

VISUAL IDENTITY OR BRANDING... WHAT'S RIGHT FOR YOU? | The Layover Live Episode 183

VISUAL IDENTITY OR BRANDING... WHAT'S RIGHT FOR YOU? | The Layover Live Episode 183

This week on the Layover Live, Jason is joined by Simpleview creative experts, Design Director Travis Yewell and Art Director Andrea Martinez. Tune in as they discuss the differences between visual id...

16 Jun 202222min

USING PODCASTS TO ENGAGE LOCALS & INSPIRE VISITORS | The Layover Live Episode 182

USING PODCASTS TO ENGAGE LOCALS & INSPIRE VISITORS | The Layover Live Episode 182

This week on the Layover Live, Jason is joined by Rebecca Engum, executive director at Great Falls Montana Tourism. Tune in as they discuss “We’re No Dam Experts,” the DMO’s podcast that Rebecca hosts...

2 Jun 202230min

ACCOUNTABLE ACTIONS: VISIT MESA & ACCESSIBILITY | The Layover Live Episode 181

ACCOUNTABLE ACTIONS: VISIT MESA & ACCESSIBILITY | The Layover Live Episode 181

This week on the Layover Live, Jason is joined by Alison Brooks, director of destination experience & advocacy at Visit Mesa, to chat about all things accessibility. Tune in to this timely episode on ...

19 Mai 202216min

NATIONAL TRAVEL & TOURISM WEEK: LETS TALK #FUTUREOFTRAVEL | The Layover Live Episode 180

NATIONAL TRAVEL & TOURISM WEEK: LETS TALK #FUTUREOFTRAVEL | The Layover Live Episode 180

This week on the Layover Live, Jason is joined by Nan Marchand Beauvois, senior vice president and membership and industry relations of GM ESTO at U.S. Travel Association. Tune in as Jason and Nan dis...

5 Mai 202212min

SPORTS TOURISM WITH LINCOLN CVB | The Layover Live Episode 179

SPORTS TOURISM WITH LINCOLN CVB | The Layover Live Episode 179

This week on the Layover Live, Jason is joined by Derek Bombeck, sales development manager of sports markets at Lincoln Convention and Visitors Bureau. Tune in as Derek gives an overview of Lincoln CV...

31 Mar 202217min

ARE YOU READY FOR THE GROUP BUSINESS REBOUND? | The Layover Live Special Edition

ARE YOU READY FOR THE GROUP BUSINESS REBOUND? | The Layover Live Special Edition

This week on a special edition of the Layover Live, Jason is joined by Andreas Weissenborn, VP of research & advocacy at Destinations International, and Christine "Shimo" Shimasaki, managing director ...

17 Mar 202222min

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