THE LIFT Powered by Ford

For 50 years, Motorcraft has been an OEM parts brand building a reputation for quality, dependability and performance. We celebrate this milestone anniversary by sharing Motorcraft musings from former...

26 Aug 202217min

What does NHRA have to do with recruiting the next generation of auto techs? We catch up with driver Bob Tasca III for a recap of last season, a preview of what’s to come and a shout-out to the NHRA Y...

3 Mar 202221min

Know who owns the longest-running Cup Series team in NASCAR®? Brothers Eddie and Len Wood of the legendary Wood Brothers Racing team join us to discuss their legacy in racing and with Ford, the meanin...

3 Mar 202220min

Who can you look for behind the wheel of the No. 21 Ford Mustang in the 2022 NASCAR® Cup Series? Meet rookie driver Harrison Burton and hear him talk about everything from preparing for this season t...

3 Mar 202217min

Knowing what an in-demand skilled trade auto repair is, what can shops do to meet the challenge of recruiting new technicians? A Ford Service Technical Support Operations Manager talks about how and w...

3 Des 202130min

What does the evolution of electric vehicles (EVs) mean for the auto repair biz? A Ford Service Engineering Ops Director discusses how Ford is charging forward. And a big-time Nitro Funny Car Racer th...

22 Okt 202130min

How is the growing shortage of skilled tradespeople affecting the world of auto repair? A contributing writer for Forbes and a leader at Ford discuss the issue. Then we catch up with the team who he...

28 Sep 202129min

What’s the story with white smoke and diesel trucks? A Ford Engineer and a PSN shop owner help clear the air – providing valuable tips and lessons along the way. Then we talk with the president of For...

26 Aug 202130min