MadTech Daily: Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier
On today's MadTech Daily: Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly Users
24 Feb 20252min
Wake The Bear’s Kathryn Bean on TikTok’s E-Commerce Dominance, Channel 4’s Ad Platform Updates and Buzzfeed’s Social Island
On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by research lead Mat Broughton and Kat Bean, head of media at agency Wake The Bear. They discuss TikTok Shop’s huge...
21 Feb 202530min
MadTech Daily: Google Allowing Users to Target National Security ‘Decision Makers’; Spin and MNC Make Acquisitions
On today’s MadTech Daily: Google’s Ad Tech Allowing Users to Target National Security ‘Decision Makers’ and People With Chronic Diseases; Half of Print Titles See Distribution Drop; Spin Acquires Be a...
21 Feb 20252min
MadTech Daily: Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences
On today's MadTech Daily: Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets
20 Feb 20252min
MadTech Daily: Sustainability 'Critical' to 74% of Ad Businesses
On today's MadTech Daily: Only Half of Businesses Calculate Digital Media Emissions; Reddit Readying Paywalls
19 Feb 20251min
MadTech Daily: Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI
On today's MadTech Daily: Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop Sales Increase 153%
18 Feb 20252min
MadTech Daily: OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores
On today's MadTech Daily: OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with Anthropic AI
17 Feb 20252min
Tripadvisor’s Eoin McGregor on Targeted Travel: A World of Opportunities for Advertisers
On this MadTech Podcast travel special, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Tripadvisor’s Eoin McGregor to discuss the opportunities for advertisers wit...
14 Feb 202522min
