Inside the Playbook: Russ on Why $100K Won’t Make You a Star
In this clip of The Manager’s Playbook, Russ delivers a hard truth: success isn’t about big budgets or major connections. It’s about clarity, consistency, and calling yourself out.He shares why even $...
19 Jun 202514min
The Manager's Playbook 026: RUSS - $100M Independent Empire, Master Ownership, Mental Resilience, Fan Engagement & Financial Strategy
In this episode of The Manager’s Playbook, Russ gets real about what it takes to build a $100M career as a fully independent artist.From owning 100% of his masters to mastering the mental game, Russ s...
16 Jun 20252h 19min
Inside the Playbook: Jessie Reyez on The Best Advice to Capitalize on Momentum
Jessie Reyez joins Byron Wilson and myself to trace the rise of a movement, how the Remix Project in Toronto became a launchpad for global talent and real career growth.From a last-minute application ...
15 Jun 202517min
Inside the Playbook: Jessie Reyez on Why Systems Can Make You Unstoppable
In this clip, Jessie Reyez joins Mauricio Ruiz and Byron Wilson to break down the power of leverage, the value of numbers, and why no artist wins alone.They explore how building community and owning y...
14 Jun 202514min
Inside the Playbook: Zach Katz on Why He Left a Top Music Exec Job to Start Over
Zach Katz shares the story behind one of the boldest moves in his career: leaving his role as President of BMG North America to co-found Raised in Space with Scooter Braun.Why walk away from the top? ...
13 Jun 202512min
Inside the Playbook: Zach Katz on The 5 Seats Every Artist Must Fill To Build a Legendary Career
Music and entertainment exec, Zach Katz, lays out the 5 essential roles every artist must fill: manager, lawyer, label, publisher, and agent. But the real lesson?It’s not just about having a team. It’...
12 Jun 202515min
Inside the Playbook: Zach Katz on The Strategy That Is Changing Music Promotion Forever
Zach Katz, music exec and co-founder of Fixated, breaks down a game-changing approach to creator marketing.It’s called the clipper strategy: a network of young, incentivized content creators driving v...
11 Jun 20256min
Inside the Playbook: Zach Katz on How Content Creators Can Make Big Money with Their Videos
Former BMG US President and Fixated co-founder Zach Katz shares why creators like The Sketch Real aren’t just chasing virality. They’re building businesses.We unpack:How to support creators with real ...
10 Jun 202513min
