Inside the Playbook: Lecrae on How Christian Radio Really Works
In this clip from The Manager’s Playbook, Lecrae breaks down how Christian radio really works and why gospel, Christian music, and mainstream radio operate in very different ways.He explains the cultu...
19 Jun 13min
Inside the Playbook: Lecrae on the Hidden Business of Christian Music
In this clip from The Manager’s Playbook, Lecrae breaks down the hidden business behind Christian music and why the niche is much bigger than most people realize.He explains how independent Christian ...
18 Jun 13min
Inside the Playbook: Lecrae on Why He Stayed an Independent Artist
In this clip from The Manager’s Playbook, Lecrae breaks down how he built independently after major hip-hop labels said his music was “too Christian” and gospel labels said it was “too hip-hop.”Lecrae...
17 Jun 9min
The Manager’s Playbook 071: Lecrae - Christian Hip-Hop, Reach Records, Independence, Faith, Artist Development & Music Business
In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Lecrae for a conversation about faith, hip-hop, independence, and what it really means to build when the industry doesn’t know w...
14 Jun 1h 41min
Inside the Playbook: Veikko Fuhrmann on The Touring Business Behind Latin Music’s Global Rise
In this clip from The Manager’s Playbook, Mauricio Ruiz talks with Peso Pluma’s Tour Director, Veikko Fuhrmann, about the business behind Latin touring across the U.S., Canada, and Latin America.Veikk...
13 Jun 18min
Inside the Playbook: Veikko Fuhrmann on What a Tour Director Really Does
In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Peso Pluma’s Tour Director, Veikko Fuhrmann, to break down what a tour director actually does on a music tour.Veikko explains why t...
12 Jun 9min
Inside the Playbook: Veikko Fuhrmann on The Hidden Tour Expenses Artists Don’t Understand
In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with live touring specialist and Peso Pluma Tour Director Veikko Fuhrmann to explain why a tour guarantee does not always mean an artist...
11 Jun 20min
Inside the Playbook: Veikko Fuhrmann on Tour Money for Artists and Managers
In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with live touring specialist Veikko Fuhrmann of We Are Live to break down how artists lose money on tour and how the right team can fix ...
10 Jun 21min
