Inside the Playbook: Mag Rodriguez on Why the Global South Is the Future of Music Monetization
In this clip of The Manager’s Playbook, Mag Rodriguez and I explore the future of music monetization and what it means to truly go global.From innovative artist subscription models, like “pay what you...
16 Jul 202515min
Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business
In this clip of The Manager’s Playbook, I sit down with Mag Rodriguez to unpack the exclusive J. Cole x EVEN collaboration celebrating the 10-year anniversary of Forest Hills Drive.We get into how thi...
15 Jul 202517min
The Manager's Playbook 030: Mag Rodriguez - EVEN, J Cole, LaRussell, Direct-to-Fan Strategy, Global Monetization, and the Future of Artist Ownership
In this episode of The Manager’s Playbook, I sit down with Mag Rodriguez, founder and CEO of EVEN, a platform redefining how artists connect with fans and monetize their work across the globe.We unpac...
14 Jul 20252h 14min
Inside the Playbook: Laurie Lee Boutet on Why Women Make Great Music Managers
In this clip of The Manager’s Playbook, Laurie Lee Boutet unpacks what it really means to lead as a woman in the music business.From empathy and collaboration to navigating bias and building strong te...
12 Jul 202518min
Inside the Playbook: Laurie Lee Boutet on What Every Artist Should Do After Going Viral
In this clip of The Manager’s Playbook, Laurie Lee Boutet dives into why CRM (Customer Relationship Management) is a game-changer in today’s music industry.We break down the shift from radio to stream...
11 Jul 202519min
Inside the Playbook: Laurie Lee Boutet on How to Win Without a Major Label Deal
In this episode of The Manager’s Playbook, Laurie Lee Boutet breaks down why today’s music managers need to think like marketers and strategists.From her work with The Beaches to using platforms like ...
10 Jul 202512min
Inside the Playbook: Laurie Lee Boutet on The Truth About Canadian Record Labels
Laurie Lee Boutet reflects on a major turning point in the music industry, when independent acts began rising and the label system struggled to keep up.She shares how Canada’s lack of infrastructure c...
9 Jul 202514min
The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music
In this episode of The Manager’s Playbook, we’re joined by Laurie Lee Boutet, Billboard Canada’s Manager of the Year and the powerhouse behind Charlotte Cardin and The Beaches.Laurie shares how she tr...
7 Jul 20252h 22min
