Inside the Playbook: Mike Caren on Why Most Artists Fail Before They Ever Become Great
Mike Caren breaks down what actually creates longevity in the music business.This clip is about building a career the right way: bringing value instead of extracting it, thinking long term, preparing ...
15 Apr 20min
The Manager’s Playbook 062: Mike Caren - A&R, Artist Development, Hit Songs & Executive Leadership in Music Business
Mike Caren is one of the most respected music executives of his generation.From his early years at Atlantic Records to building Artist Publishing Group and Artist Partner Group, Mike has played a majo...
12 Apr 1h 29min
Inside the Playbook: Charlie Rocket on His Blueprint for Artist Development
In this clip from The Manager’s Playbook, Charlie Rocket breaks down how he would build an artist with no money, using speed, consistency, release strategy, and real-world fan-building.He talks throug...
6 Apr 15min
Inside the Playbook: Charlie Rocket on the Mindset That Breaks Artists
In this clip from The Manager’s Playbook, Charlie Rocket reflects on how he and his partners ended up managing 2 Chainz by doing the work before anyone officially gave them the title.What began as mus...
5 Apr 12min
Inside the Playbook: Charlie Rocket on The Old School Music Marketing Tricks That Still Work
In this clip from The Manager’s Playbook, Charlie Rocket breaks down why so many artists in today’s music industry are too focused on virality and not focused enough on building real momentum.He share...
4 Apr 12min
Inside the Playbook: Charlie Rocket on How Music Managers Create Momentum for Their Artists
In this clip from The Manager’s Playbook, Charlie Rocket breaks down his “Blitzkrieg” approach to music marketing; a focused 30-day sprint built around urgency, consistency, and strategic execution.In...
3 Apr 14min
The Manager’s Playbook 061: Charlie Rocket - 2 Chainz, Music Marketing, Artist Development, Fan Building & Mindset
In this episode of The Manager’s Playbook, Charlie Rocket joins us for a powerful conversation on artist development, music marketing, fan building, independent artist strategy, and the mindset requir...
31 Mar 2h 35min
Inside the Playbook: Tommy Brown on Why K-Pop Has Better Artist Development
In this clip from The Manager’s Playbook, Tommy Brown breaks down why K-pop continues to win at artist development, and why its system still looks a lot closer to Motown than what much of the American...
30 Mar 11min
