The Marketing Book Podcast

Magic Words: What To Say To Get Your Way by Jonah Berger About the Book: New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact ...

10 Mar 202348min

Social Selling: Techniques to Influence Buyers and Changemakers by Tim Hughes About the Book: Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines ...

3 Mar 20231h 31min

Trust Signals: Brand Building in a Post-Truth World by Scott Baradell About the Book: What is a trust signal? Let's say you're interested in a book you aren't familiar with—this book, for example. Bef...

24 Feb 20231h 31min

Creating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany Hodak About the Book: What if your customers love your brand the way Swifties love Taylor or Drake loves the Raptors?...

17 Feb 20231h 13min

The Martech Handbook: Build a Technology Stack to Attract and Retain Customers by Darrell Alfonso About the Book: Increase customer attraction, acquisition, and retention by using technology to create...

10 Feb 20231h 13min

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions by Mindy Weinstein About the Book: Drive revenue and grow your business by using the powerful concept of scarcity S...

3 Feb 20231h 12min

Selling in a Crisis: 55 Ways to Stay Motivated and Increase Sales in Volatile Times by Jeb Blount About the Book: In Selling in a Crisis, the world's most sought-after sales trainer Jeb Blount deliver...

27 Jan 20231h 23min

Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer About the Book: Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked ...

20 Jan 20231h 10min