The Marketing Book Podcast

The Customer-Base Audit: The First Step on the Journey to Customer Centricity by Peter Fader, Bruce Hardie and Michael Ross About the Book: As a leader in your organization, you will be very familiar ...

18 Nov 20221h 8min

The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman by Carmine Gallo About the Book: The communication and leadership secrets of Jeff Bezos and how to master them, from the bes...

11 Nov 20221h 13min

Prove It: Exactly How Modern Marketers Earn Trust by Melanie Deziel with Phil M. Jones About the Book: Your brand is on trial―here's how to win your case. You know your company is amazing. You say you...

4 Nov 20221h 8min

The JOLT Effect: How High Performers Overcome Customer Indecision by Matthew Dixon and Ted McKenna About the Book: From the bestselling co-author of The Challenger Sale, a paradigm-shattering approac...

28 Okt 20221h 16min

The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior by David Scott Duncan About the Book: A "detective story" that delivers key insights for any businessper...

21 Okt 20221h 10min

ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds and Became a Threat to Democracy by Bob Hoffman About the Book: In 2017, Bob Hoffman wrote BadMen: How Advertising Went fr...

14 Okt 20221h 22min

Friction: Adding Value By Making People Work for It by Soon Yu and Dave Birss About the Book: Friction isn't something to be avoided. Successful businesses not only understand the difference between g...

7 Okt 20221h 26min

The Sales MBA: How to Influence Corporate Buyers by Douglas Cole About the Book: Contrary to many predictions, there is a growing demand for highly skilled sales jobs in the modern economy. Whether yo...

30 Sep 20221h 8min