The Marketing Book Podcast

Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content by Wendy Covey Research shows that this analytical, skeptical buyer conducts a great deal of independent research b...

11 Sep 20201h 14min

Myths of Marketing: Banish the Misconceptions and Become a Great Marketer by Grant Leboff It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mo...

4 Sep 20201h 11min

Life After The Death of Selling: How to Thrive in the new Era of Sales by Tom Searcy and Carajane Moore It is estimated that almost 1 million jobs will be eliminated in the traditional role of "salesp...

28 Aug 20201h 5min

The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability by Nir Bashan Creativity isn't a "nice to have" leadership trait. It's the key to success in every workpla...

21 Aug 20201h 15min

The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer If today's brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age ...

14 Aug 20201h 13min

Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business by Michelle Carvill and Ian MacRae Everyone knows that social media is free, millennials are all adept so...

7 Aug 20201h 4min

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand by Park Howell Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to c...

31 Jul 20201h 13min

"People Powered: How Communities Can Supercharge Your Business, Brand, and Teams" by Jono Bacon Harness the power of communities, both inside and outside of your organization, to drive value and reven...

24 Jul 20201h 7min