The Marketing Book Podcast

The Marketing Book Podcast

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

Episoder(579)

162 Do Good by Anne Bahr Thompson

162 Do Good by Anne Bahr Thompson

Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit by Anne Bahr Thompson Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/do-good-anne-bahr-thompson

16 Feb 201837min

161 Iconic Advantage by Soon Yu

161 Iconic Advantage by Soon Yu

Iconic Advantage: Don't Chase the New, Innovate the Old by Soon Yu   Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/iconic-advantage-soon-yu

9 Feb 201842min

160 Creating Signature Stories by David Aaker

160 Creating Signature Stories by David Aaker

Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires by David Aaker Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/creating-signature-stories-david-aaker

2 Feb 201837min

159 Rise of the Revenue Marketer by Debbie Qaqish

159 Rise of the Revenue Marketer by Debbie Qaqish

Rise of the Revenue Marketer by Debbie Qaqish Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/rise-revenue-marketer-debbie-qaqish

26 Jan 201844min

158 80/20 Sales and Marketing by Perry Marshall

158 80/20 Sales and Marketing by Perry Marshall

"80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More" by Perry Marshall   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/80-20-sales-and-marketing-perry-marshall

19 Jan 201850min

157 Brand Seduction by Daryl Weber

157 Brand Seduction by Daryl Weber

"Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands" by Daryl Weber   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/brand-seduction-daryl-weber

12 Jan 201843min

156 Non-Obvious 2018 by Rohit Bhargava

156 Non-Obvious 2018 by Rohit Bhargava

"Non-Obvious 2018 Edition: How To Predict Trends and Win The Future" by Rohit Bhargava Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/non-obvious-2018-rohit-bhargava

5 Jan 201840min

155 Exactly What to Say by Phil M. Jones

155 Exactly What to Say by Phil M. Jones

"Exactly What to Say: The Magic Words for Influence and Impact" by Phil M. Jones   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/exactly-what-say-phil-jones

29 Des 201746min

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