The Marketing Book Podcast

The Marketing Book Podcast

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

Episoder(579)

074 Predictive Analytics by Eric Siegel

074 Predictive Analytics by Eric Siegel

"Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" by Eric Siegel Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/predictive-analytics-eric-siegel

10 Jun 201640min

073 Marketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman

073 Marketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman

"Marketers Are From Mars, Consumers Are From New Jersey" by Bob Hoffman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketers-are-from-mars-bob-hoffman

3 Jun 201650min

072 Traction by Gabriel Weinberg

072 Traction by Gabriel Weinberg

"Traction: How Any Startup Can Achieve Explosive Customer Growth" by Gabriel Weinberg and Justin Mares Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/traction-gabriel-weinberg

27 Mai 201638min

071 Fanatical Prospecting by Jeb Blount

071 Fanatical Prospecting by Jeb Blount

"Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling" by Jeb Blount Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/fanatical-prospecting

20 Mai 201646min

070 PeopleShock by Tema Frank

070 PeopleShock by Tema Frank

"PeopleShock: The Path to Profits When Customers Rule" by TemaFrank Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/peopleshock-tema-frank

13 Mai 201649min

069 Get Scrappy by Nick Westergaard

069 Get Scrappy by Nick Westergaard

"Get Scrappy: Smarter Digital Marketing for Businesses Big and Small" by Nick Westergaard Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/get-scrappy-nick-westergaard

6 Mai 201646min

068 Managing Online Reputation by Charlie Pownall

068 Managing Online Reputation by Charlie Pownall

"Managing Online Reputation: How to Protect Your Company on Social Media" by Charlie Pownall Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/managing-online-reputation-charlie-pownall

29 Apr 201647min

067 From Impossible To Inevitable by Aaron Ross

067 From Impossible To Inevitable by Aaron Ross

"From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue" by Aaron Ross and Jason Lemkin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/from-impossible-to-inevitable-aaron-ross

22 Apr 201636min

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