This Much I Learned: The DNA of Guinness and why that matters in 2023
Guinness is on a roll, with sales on the up and a recent claim to be UK's favourite pint. In this latest episode of This Much I Learned, two of architects of that success, Grainne Wafer and Neil Shah,...
3 Mai 202343min
Marketing Week Meets The CX50: Rachel Kerrone, Starling Bank
The challenger bank's director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive...
30 Mar 202334min
This Much I Learned: TUI's marketing team on the key to its success
In the latest episode of Marketing Week’s podcast series, TUI's CMO Katie McAlister and global brand and content director, Toby Horry, share what it takes to develop an award-winning marketing team. H...
23 Mar 202328min
This Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It
In the latest episode of Marketing Week’s podcast series, effectiveness experts Les Binet and Peter Field reflect on the impact of their book The Long and Short of It as it celebrates its 10th anniver...
19 Mar 202353min
This Much I Learned: Mums in Marketing’s Claire Ferreira on never ‘levelling down’
In the latest episode of Marketing Week’s podcast series, Mums in Marketing founder Claire Ferreira discusses the digital confidence gap, how to address imposter syndrome and why female marketers shou...
10 Feb 202337min
Marketing Week Meets The CX50: Kim Faura, Checkatrade
Checkatrade's chief product officer Kim Faura explains how the brand serves both consumers and trade customers, and discusses his previous experience at Giffgaff. Hosted on Acast. See acast.com/privac...
16 Des 202233min
This Much I Learned: Bob Hoffman on marketers' indifference to ad fraud
In the latest episode of Marketing Week’s podcast series, Bob Hoffman, bestselling author and the man behind the Ad Contrarian blog, claims marketers “don’t really care” about ad fraud and its impact ...
8 Nov 202235min
This Much I Learned: The Marketoonist on 20 years with an accidental alter ego
In the latest episode of Marketing Week’s podcast series, Tom Fishburne discusses the origin story of the Marketoonist, the birth of his artistic alter ego and why humour is an untapped opportunity fo...
27 Okt 202237min
