Stop Hiding Your Secret Sauce: Medtech Marketing in the AI Era
I'm joined by Lorenzo Johnson, Founder & CEO of Icovy Marketing — one of the only agencies built from the ground up for medtech — as we break down why so many companies with genuinely great technology...
9 Jun 56min
His Secret To Keep Tech Debt From Killing Your Team
I'm joined by Ryan Schoonmaker, Founder & CEO at Tight Line Solutions, as we explore why growth-stage medtech teams burn out fixing past shortcuts, the two-roadmap discipline almost nobody actually ru...
7 Mai 53min
She scaled her engineering team from 2 to 150 (steal her secrets)
I'm joined by Lindsay Crescenzo, R&D Director at Heraeus, as we explore how contract manufacturers are powering the electrophysiology boom, the strategic logic behind selective automation investments,...
21 Apr 46min
Use This Former CEO's Sales Framework That Doubles Profitability
I'm joined by Brian Carlisle, Managing Partner and Founder of Carlisle Strategic Partners, as we explore how to build predictable sales engines in medtech, manage distributor relationships like direct...
7 Apr 1h 15min
His Reg-Tech Tool Automates Market Expansion For Medical Devices
I'm joined by Rhys Williams, CEO at Orchestrate, as we explore how AI-powered regulatory technology is breaking down the barriers to medtech commercialization and why the infrastructure gap — not the ...
17 Mar 55min
How To Make Your Material Selection An Unfair Advantage
I'm joined by Lucas Pianegonda, Founder at Gradical, as we explore sustainable plastics in medtech, from the four forces driving change across a $340 billion industry to practical strategies for choos...
12 Mar 46min
She replaced her entire sales team with AI agents (and how you can too)
I'm joined by Brett Jansen, Founder & CEO at HealthTech House, as we explore how AI is transforming go-to-market strategy for medtech startups, why the one-person growth team is becoming reality, and ...
10 Mar 1h
Your Medtech Reimbursement Plan Needs Work (Steal Her Playbook)
I'm joined by Courtney Turich, Global VP of Sales and Marketing at Cooler Heads, as we explore how scalp cooling technology is transforming chemotherapy for cancer patients and the go-to-market challe...
3 Mar 49min
