Unexpected OOH, a big departure from Snap, and more Canadiana.
David Brown, Chris Powell and Emma Johnston-Wheeler review some noteworthy creative, discuss a significant change in senior leadership, and take a look at more ‘Canada’ themed content amidst ongoing b...
28 Mar 202523min
The ins and outs of public relations
Emma Johnston-Wheeler chats with senior Account Manager at Middle Child, Rebecca McLaren about all that’s involved in the PR role, what she wishes others knew about PR, and her advice for those lookin...
20 Mar 202516min
Executive shuffles, the Canadian identity bandwagon, and reflections on Power list
David Brown, Chris Powell and Emma Johnston-Wheeler review recent industry moves and take a look at new creative including a playful billboard showdown, and more Canadian identity ads. They consider t...
14 Mar 202524min
Entrepreneurship, networking, and the importance of curiosity
Emma Johnston-Wheeler chats with VP of Marketing at Quill Inc & CoHost, Alison Osborne, who was awarded the CMA’s 2024 Achievement in Marketing. She talks about her journey of launching her own agency...
6 Mar 202521min
A Telco perspective on media targeting new Canadians
Emma Johnston-Wheeler chats with Telus senior marketing manager Ida Chiara Guida, about her immigrant experience and transitioning client side, understanding how new Canadians consume media, and the b...
20 Feb 202525min
Federal government reinstates advertising on Meta; Super Bowl showcases plenty of new Canadian creative; and brands rush to reaffirm their Canadian credentials in response to anti U.S. consumer sentiments
David Brown, Chris Powell and Emma Johnston-Wheeler review the recent news that the federal government has reversed its Meta news ban, and take a look at new creative including the Super Bowl and Terr...
14 Feb 202522min
The different culture in Québec towards advertising vs the ROC (rest of Canada)
Emma Johnston-Wheeler chats with Cossette copywriter Nadine El-Whidi about working in advertising in Québec; the different culture, and the challenges that present when adapting national campaigns. ...
6 Feb 202518min
CMOs on the move; annual creative, an AI scam PSA and an aspirational hospital ad; Canadianism in response to U.S. tariffs and concerns over Meta’s policy changes
David Brown, Chris Powell and Emma Johnston-Wheeler review movements in senior leadership, and take a look at recent creative including two big annual campaigns from prominent brands. They also discus...
31 Jan 202522min
