The other side of strategy: A closer look at the experience strategist role
Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, No Fixed Address VP, Strategy Thomas Wilkins about the experience strategist role, what it is and why it takes a more empathetic look at t...
31 Okt 202413min
Skip's new AOR; House Hippo resurrection; bus shelter campaigns and a bait-and-switch in the cannabis industry.
David Brown, Chris Powell and Emma Johnston-Wheeler reflect on a big account win for Courage, muse on clever creative, and take a deep dive into the Ontario Cannabis Store's new awareness campaign fea...
23 Okt 202422min
From India to Canada: Navigating the industry through an immigrant lens
Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, Dentsu Creative copywriter Karishma Wadia, about learning Canadian culture as a newcomer, networking with zero cultural context, and helpi...
10 Okt 202412min
Navigating the industry with a queer and BIPOC identity
Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, Lifelong Crush art director Andee Kintanar, about finding queer and BIPOC mentors and community within the industry, understanding DEI, an...
3 Okt 202414min
The biggest industry moves; a tone shift in the banking category; and Campaign’s new ‘State of the Pitch’ survey
David Brown, Chris Powell and Emma Johnston-Wheeler review significant industry changes as of late, discuss the current landscape of banking ads, and introduce a new survey to gather data about the st...
1 Okt 202422min
School to boardroom: How to make the transition, while balancing career growth with a rich personal life
Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, Kruger marketing manager Natasha Ramsinghani, about demystifying the perception that you should be job ready as soon as you graduate, embr...
19 Sep 202418min
ACA’s new president and CEO; Subway’s evolution; nostalgia marketing; and the PWHL’s new look(s).
David Brown, Chris Powell, and Emma Johnston-Wheeler discuss a major appointment notice for the industry, recent evolutions in Subway's marketing, the ongoing influence of nostalgia, and the PWHL's si...
12 Sep 202415min
Building a muscle for quick thinking reactionary ads: How to catch the attention of a new generation of consumers
Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, Courage ACD/Writer Matt Miller about keeping up with internet culture, creating reactionary content out of ephemeral concepts like "Brat,"...
4 Sep 202414min
