Episode 13: Why You Should Be Creating All Content Around Your Avatars
One of the biggest mistakes we see over and over is content (articles, ads, emails, video, etc.) that's created without a very specific user or member in mind. Only by targeting the needs, desires, an...
13 Mar 20195min
Episode 12: Video is the Answer to the Credit Union Movement’s Demographics Problem
As boomers divest, credit unions need to leverage new media tactics to drive investment and loyalty from generation Z and millennials. Step one is to lead with smartphone video content across your soc...
12 Mar 20195min
Episode 11: How to Remove Unfair, Negative Google Reviews
Online reputation management should be a big priority for your credit union, but what should you do when someone hijacks your profile with unfair, bogus, or libelous negative ratings and reviews?
11 Mar 20196min
Episode 10: No More Excuses for Website ADA Compliance
If your credit union website still isn't compliant with the WCAG 2.0 guidelines (or if you're not sure), take 5 minutes to watch this episode and take action to resolve any issues today.
4 Mar 20196min
Episode 9: Boost SEO, ADA Compliance, and Conversion Rate With Better CTAs
Fixing the calls-to-action on your credit union website will help win points with Google, help disabled site visitors using screen readers, and increase click-through rates. This episode shows how qui...
1 Mar 20195min
Episode 8: Is Paid Search or Paid Social Better For Our Credit Union?
If your credit union isn't already sinking a ton of money into paid digital ads, what are the pros and cons of search and social—and whats the best program for you?
28 Feb 20196min
Episode 7: Why Your Credit Union Should Consider Podcasting and Reconsider Blogging
In this episode, we cover the 4 million blog articles posted daily and how your credit union can cut through the noise with a podcast or vlog.
27 Feb 20194min
Episode 6: Attracting Millennials and Starting With Why
In this episode, we do a quick recap of our recent blog article on millennial marketing, and why that very concept is a fallacy in the Attraction stage of the credit union buyer journey.
26 Feb 20195min
