The MM+M Podcast

The MM+M Podcast

MM+M editors Marc Iskowitz and Larry Dobrow interview people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released every Wednesday.

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Episoder(171)

Episode 59: Bayer's Sebastian Guth

Episode 59: Bayer's Sebastian Guth

Bayer's president of pharmaceuticals, Americas Region Sebastian Guth joins The MM&M Podcast for the second time to talk preserving culture and engagement during the COVID-19 pandemic.

16 Jun 202025min

Episode 58: Fingerpaint's Bo Goliber

Episode 58: Fingerpaint's Bo Goliber

Fingerpaint head of philanthropy Bo Goliber joins MM&M's Larry Dobrow to discuss her company's virtual internship program and how the virtualization of agency life during COVID-19 has profound implica...

9 Jun 202026min

Episode 57: 2020 Agency 100 Preview

Episode 57: 2020 Agency 100 Preview

MM&M's Steve Madden, Marc Iskowitz, Sean Ayling and Larry Dobrow serve up a preview of this year's Agency 100 report, including the big cover reveal, a look at agency-world trends and a glance ahead a...

3 Jun 202033min

Episode 56: Evoke KYNE's Kate Callan

Episode 56: Evoke KYNE's Kate Callan

Evoke Kyne's EVP, head of social media Kate Callan joins MM&M's Larry Dobrow to discuss social media in the era of COVID-19 and how clients have adapted their tone and content.

21 Mai 202031min

MM&M Marketers@Home Podcast Episode 3: AppliedVR's Everett Crosland

MM&M Marketers@Home Podcast Episode 3: AppliedVR's Everett Crosland

Everett Crosland, SVP of commercial for digital therapeutics firm AppliedVR, offers his take on how various aspects of market access for digital therapeutics are being transformed in the wake of coron...

14 Mai 202031min

Episode 55: Syneos Health's Kathleen Starr

Episode 55: Syneos Health's Kathleen Starr

Kathleen Starr, PhD, is the Managing Director, Behavioral Science and Insight at Syneos Health. In this installment of The MM&M Podcast, she talks about some of the insights she shares in her new book...

5 Mai 202036min

Marketers@Home Episode 2: Ipsen's Paul Murasko

Marketers@Home Episode 2: Ipsen's Paul Murasko

MM&M Marketers@Home Podcast: Pharma brand management in the age of coronavirus Paul Murasko, senior director and head of digital customer interaction for the North American market at pharma company I...

24 Apr 202039min

Marketers@Home Ep 1: Natalie McDonald, Create NYC, Hans Kaspersetz, Arteric, Mike Myers, CrowdPharm

Marketers@Home Ep 1: Natalie McDonald, Create NYC, Hans Kaspersetz, Arteric, Mike Myers, CrowdPharm

First in a series of podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19, a panel of agency execs delivers a plethora of insights for keeping culture inta...

7 Apr 202039min

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