Episode 29: Digital Health Coalition's Mark Bard
Last week, results of the Gallup poll showed pharma tumbled to rock bottom on the list of consumer industry reputation, just below the federal government. For a sector that has struggled with its imag...
11 Sep 201939min
Episode 28: Karen Tibbals
From Nike to Patagonia, Uber to Airbnb, brands are weighing in on societal issues. Does this make sense, and can healthcare brands stay completely neutral in the current political climate? MM&M's Marc...
4 Sep 201927min
Episode 27: VMLY&R's Howard Courtemanche and Tom O'Connell
VMLY&R's Howard Courtemanche and Tom O'Connell join MM&M's Larry Dobrow to talk agency brands and discuss the continuing evolution of the modern healthcare agency.
28 Aug 201930min
Episode 26: Intouch Group's Justin Chase
Intouch Group's EVP, innovation and media Justin Chase joins MM&M senior editor Larry Dobrow to talk the evolution of AI tactics in pharma.
21 Aug 201941min
Episode 25: MM&M's Steve Madden, Larry Dobrow and Marc Iskowitz
In this episode, members of the MM&M editorial team explain their new Weekly Franchises, a set of columns in which the reporters bring you the best of their beats, from media to policy, creativity to ...
13 Aug 201916min
Episode 24: Jane Sarasohn-Kahn
Where will we see caregivers and patients look to flex their consumer/activist muscles? What are healthcare companies doing to catch up with Amazon, and how should biopharma companies view the latest ...
7 Aug 201937min
Episode 23: Pascale Communications' Georgette Pascale and Christian Rodgers
MM&M's Larry Dobrow sits down with Georgette Pascale and Christian Rodgers of Pascale Communications to discuss pharma's social media evolution and effective strategies for dealing with trolls.
31 Jul 201936min
Episode 22: Novo Nordisk's Amy West
Amy West, whose pharma career has taken her from brand manager to head of US digital health strategy for Novo Nordisk, shares her take with MM&M’s Marc Iskowitz on three areas where marketers are wadi...
24 Jul 201942min
