The Negotiation

The Negotiation

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.

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Episoder(272)

Rui Ma Part 2 | China Tech Headed West & Understanding The Phenomenon 'Lookism'

Rui Ma Part 2 | China Tech Headed West & Understanding The Phenomenon 'Lookism'

Topics Discussed and Key Points:●      Trends taking place in China that may soon quickly spread to the rest of the world●      Why offline retail continues to prevail in the West●      How views towa...

28 Sep 202136min

Rui Ma Part 1 | The Tech Buzz Of China

Rui Ma Part 1 | The Tech Buzz Of China

Topics Discussed and Key Points:●      Rui speaks on her work with the Tech Buzz China podcast and community●      How accurate is the data we are getting today from the fundraising world in China?●  ...

22 Sep 202139min

John Kaller | The Evolving KOL And Influencer Market In China & Unpacking The Future Of Artificial Intelligence

John Kaller | The Evolving KOL And Influencer Market In China & Unpacking The Future Of Artificial Intelligence

Topics Discussed and Key Points:●      How changes in China’s economy and business landscape over the last four years influenced John’s work●      Challenges faced by foreign versus local Chinese star...

14 Sep 202138min

Elijah Whaley | KOLs & The Influencer Marketing Industry Of China

Elijah Whaley | KOLs & The Influencer Marketing Industry Of China

Topics Discussed and Key Points:●      How Key Opinion Leaders (KOLs) have evolved over the past five years●      Co-founding one of China’s top-ranking beauty KOLs, Melilim Fu●      The team behind M...

8 Sep 202147min

Justice Hampton | Merchandising In The Digital Era & How To Do It Effectively In China

Justice Hampton | Merchandising In The Digital Era & How To Do It Effectively In China

Topics Discussed and Key Points:●      How has merchandising transformed in the age of eCommerce?●      Justice’s typical day as Director of Merchandising at WPIC●      Examples of companies that exem...

31 Aug 202134min

Mark Dreyer | Bolstering National Pride Through Sports Performance on the Olympic Global Stage

Mark Dreyer | Bolstering National Pride Through Sports Performance on the Olympic Global Stage

Topics Discussed and Key Points:●      The economic, cultural, and athletic impact that the 2008 Beijing Olympics had on China●      China’s reaction to the 2020 Tokyo Olympics●      China’s expectati...

24 Aug 202156min

Elaine Ann | Defining UI, UX & CX for China, and the Importance of "Xperience Innovation"

Elaine Ann | Defining UI, UX & CX for China, and the Importance of "Xperience Innovation"

Topics Discussed and Key Points:●      Working in the APAC market●      The differences between UI, UX, and CX●      What is “product-market fit” and how do you know if you’ve achieved it?●      Why n...

17 Aug 202151min

Gregory Prudhommeaux | Food Tech in China & The Impact of the Spiking Health & Wellness Industry

Gregory Prudhommeaux | Food Tech in China & The Impact of the Spiking Health & Wellness Industry

Topics Discussed and Key Points:●      A description of the Shanghai startup scene today and how it compares to France’s and the U.S.’s●      What it is like to be a foreign entrepreneur in China●    ...

10 Aug 202154min

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