The Opportunity Podcast

The customer is always right. If this is true, then understanding consumer's opinions and preferences is the secret sauce to success. But how do you ask the right questions to the right people in orde...

6 Feb 202444min

Buying an existing online business is great in theory, but what is the experience actually like in reality?In this week's episode, we chat with Landon Greenhalgh, an entrepreneur who recently took the...

30 Jan 202444min

Unlocking success on Facebook goes beyond the simple act of launching an ad campaign and hoping for sales to flood in. It's an art. A magic that only a few Facebook advertising wizards know how to tru...

23 Jan 20241h 19min

2023 was a whirlwind year for Amazon FBA industry as the ripple effects of the 2020-2021 bubble bursting were felt by sellers and consumers alike.Perhaps the largest of these ripple effects was the de...

8 Jan 202455min

We're back with a brand new episode! ________________________________________ Nothing is certain except death and taxes.As a business owner, taxes are a double whammy—they affect both your personal an...

12 Des 20231h 6min

How do you integrate your business into consumers' lives and have your products playing on their minds, even when they're not online? Today's guest believes Pinterest is the key to deepening customer ...

28 Nov 20231h

In order to be successful, eCommerce sellers need to have the ability to be flexible and pivot to meet new trends head-on. In this episode, Kasey Luck explains how Shopify merchants can take advantag...

21 Nov 202350min

In today's world, almost everyone uses email. But many entrepreneurs still underestimate the power of email marketing and its ability to establish a meaningful connection with your customers. This we...

14 Nov 20231h 6min