Do This Before You Hire a PPC Manager (Episode 523)
In this episode of the Paid Search Podcast, Chris Schaeffer shares the framework he uses to help businesses get the most from their Google Ads campaigns. Learn why ownership of your Google Ads account...
27 Jul 29min
New Bidding Change Explained (Episode 522)
Google is changing TCPA bidding and this will affect everyone! Try Opteo for free for 28 days - https://opteo.com/psp Joey Bidner guest hosts this week's podcast and explains what changes are coming w...
20 Jul 20min
HUGE News! Search Partners Revealed (Episode 521)
Google just made one of the biggest Search Partner Network changes in years… but is it actually useful? Try Opteo for free for 28 days - https://opteo.com/psp For the first time, Google Ads advertiser...
13 Jul 20min
Google is Hiding 60% of Search Terms, What Is The Solution? (Episode 520)
Google Ads is hiding more and more search term data, and it’s becoming a serious problem for advertisers. Try Opteo for free for 28 days - https://opteo.com/psp In this episode, Chris Schaeffer expla...
6 Jul 26min
Did You Just Break Your Google Ads? 4 Most Dangerous Google Ads Changes (Episode 519)
This week Chris Schaeffer answers questions from listeners and discusses 4 ways to break your Google Ads account. Don't make these key mistakes that can result in an unrecoverable campaign. Try Opteo ...
29 Jun 31min
Google AI Max & AI Mode (Episode 518)
Chris Schaeffer and Joey Bidner discuss Google AI Mode and Google Ads AI Max in this week's episode of The Paid Search Podcast. AI is a growing aspect of the Google universe and advertisers have an op...
22 Jun 31min
This is the Best Way to Manage Keywords! (Episode 516)
Let's talk about how to manage your keywords using this keyword risk process. Using low, moderate, and high risk keywords allow you to control the spend of your Google Ads search campaigns. Be sure an...
15 Jun 25min
Responding To A Listener’s Google Ads Challenge (Episode 516)
In today's episode Chris Schaeffer answers a question from a listener that disagrees with him! Let's talk about manual bidding verses automated bidding. Try Opteo for free for 28 days - https://opteo....
8 Jun 30min
