
TRAILER - Robert Simonson on Mixing Words, Whiskey, and Cocktail Culture
NEW EPISODE drops Friday, 9am PSTIn this trailer, Robert Simonson breaks down the nuances of building a true classic martini—covering ratios, technique, and philosophy—offering insider insight ahead o...
4 Sep 20251min

From EMP to Viajante 87: Pietro Collina on Leading Bar Culture at the Highest Level
In the episode, Shawn Soole is joined by industry heavyweight Pietro Collina, whose résumé includes legendary institutions like Eleven Madison Park, NoMad, and his current role as Beverage Director fo...
29 Aug 202553min

TRAILER - From EMP to Viajante 87: Pietro Collina on Leading Bar Culture at the Highest Level
NEW EPISODE drops Friday, 9am PSTIn this trailer, Pietro Collina delivers a masterclass on multi-unit management - where trust, systems, and accountability form the backbone of sustainable success. If...
28 Aug 20251min

Brenton Mowforth on Turning Content into Community with Cheers to Happy Hour
In this live episode, Shawn Soole sits down with Brenton Mowforth, creator of “Cheers to Happy Hour,” for a lively conversation on the power of community-driven content, the evolving culture of happy ...
22 Aug 202549min

TRAILER - Brenton Mowforth on Turning Content into Community with Cheers to Happy Hour
NEW EPISODE drops Friday, 9am PSTIn this trailer, I chat with Brenton Mowforth about the early days of Cheers to Happy Hour —how it started as a creative side project and evolved into a full-blown bra...
21 Aug 202541s

Jeffrey Morgenthaler on Giving Away the Playbook and Staying in Love with Bartending
In this live episode, Shawn Soole sits down with renowned bartender, writer, and innovator Jeffrey Morgenthaler for a candid conversation covering everything from creative process and mental health to...
15 Aug 202546min

TRAILER - Jeffrey Morgenthaler on Giving Away the Playbook and Staying in Love with Bartending
NEW EPISODE drops Friday, 9am PSTIn this trailer, I chat with Jeffrey Morgenthaler about staying creative for the long haul—running bars, writing, and keeping the craft fun. We get into technique, hum...
14 Aug 202557s

Kevin Kos on Content, Creativity, and Making Education Entertaining
In this episode, Shawn Soole welcomes Slovenian bartender‑turned‑content‑creator Kevin Kos—the mind behind the hit YouTube channel @KevinKos —for a frank conversation on taking an idea from the bar ...
8 Aug 202545min




















