234: Sorry, Not Sorry: Exploring How CEOs Apologize During Employee Layoffs
Sweeping layoffs were big news in 2022, and this shows no sign of slowing down in 2023. From Amazon to Salesforce, Twitter, Google, and more, major tech companies are making large numbers of employees...
4 Apr 202317min
233: PR Distraction and the Power of Goop: How Gwyneth Paltrow Shifted the Focus Ahead of Her Ski Crash Trial
The Academy Award-winning actress and Goop founder Gwyneth Paltrow recently made headlines for a comment she made on a podcast about her daily wellness routine. This episode explains how information t...
28 Mar 202316min
232: Breaking Down the Pros and Cons of Using AI to Write Your Press Release
As AI continues to advance and become more accessible, the question of using it to write press releases is becoming more relevant. After a tweet posted by Molly on the topic of using AI for this purpo...
21 Mar 202317min
231: The Social Dilemma 2.0: Navigating the Next Generation of the Social Media Crisis
Social media has revolutionized the way we communicate, connect, and consume information, and will continue to do so. The world of social media is ever-changing and, as we enter the next generation of...
14 Mar 202313min
230: Dilbert Done: Creator Scott Adams Dropped After Racist Rant
Context is everything. February 22nd, 2023, cartoonist Scott Adams aired an episode of his nightly podcast that would turn his career on its head. The creator of the beloved character, Dilbert Done,...
6 Mar 202316min
229: When a Disliked Staff Member Causes PR Chaos: Don Lemon and CNN
Recently, Don Lemon, co-anchor of CNN This Morning, went off script and made news by stating that presidential candidate Nikki Haley was past her prime at the age of 51. This episode covers the things...
28 Feb 202315min
228: Grieving for a Social Media Influencer: Exploring Parasocial Relationships on Reddit with Emily Rose
The rise of social media influencers means it is easier than ever to form parasocial relationships with celebrities or online influencers. Although parasocial relationships are one-sided and don’t inv...
21 Feb 202344min
227: How to Write the Crisis Communication Plan You Need Right Now
No matter the scale of your business, you need to have a strategy in place in case of a PR crisis. If someone takes it upon themselves to attack you on social media, or you experience an actual operat...
14 Feb 202315min
