How Scott Pelley Turned His Firing into a Reputational Win
A 37-year 60 Minutes correspondent got fired in a conference room over a dinner he refused to attend. Scott Pelley lost his job and won the PR war in the same week, and the side that was supposed to b...
9 Jun 42min
How Amy Gertner's 20-Take Video Out-Performed Graham Platner's Own Response
When a Senate campaign gets hit with a sexting scandal, the spouse is supposed to disappear. Amy Gertner grabbed her phone, walked into a cloud of Maine blackflies, and recorded the most effective cri...
5 Jun 36min
Damage Control: The Vanishing of Tom Kean Jr.
A New Jersey congressman has been missing for 77 days. His office keeps posting like he's at his desk. His father is fielding press calls. And almost no one is talking about it. Tom Kean Jr. hasn't ca...
27 Mai 14min
The Blake Lively PR Disaster No One Is Talking About
When a celebrity files a lawsuit citing harassment and a hostile work environment, her PR team is supposed to make her the sympathetic figure. Blake Lively's team did the opposite. Everyone is coverin...
19 Mai 8min
Why Mike Vrabel Is Lying, Why Dolly Parton Isn't, and What Blake Lively's Settlement Reveals
What do a Patriots head coach, a country legend, and a Hollywood power couple have in common? They all just gave us a master class in what trust actually is. Or isn't. The thread connecting this week'...
13 Mai 18min
The Deflection Trap. What Trump's 60 Minutes Interview Really Told Us
When a presidential interview goes off the rails, it is rarely an accident. It is a pattern. A man tried to kill the president on Saturday. By Tuesday, the dominant news story was a court filing about...
6 Mai 22min
The First Move Is Always the Tell: Kash Patel and Mike Vrabel
When a leader is under pressure, the first move tells you everything. Kash Patel sued The Atlantic for $275 million. Mike Vrabel called it a "private and personal matter." Both responses were designed...
28 Apr 27min
The First Move Always Reveals the Intent: Eric Swalwell and the Anatomy of a Trust Collapse
When serious allegations land, a public figure's opening move is supposed to signal steadiness, accountability, and command of the facts. Eric Swalwell's first move did the opposite. Within hours, he ...
22 Apr 6min
