The PR Breakdown with Molly McPherson

The PR Breakdown with Molly McPherson

Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She's the historian of the moves, and once you can name the play, you can see it coming.

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Episoder(386)

147: 3 Tactics Gov. Andrew Cuomo Used in His Resignation Remarks to Repair His Reputation

147: 3 Tactics Gov. Andrew Cuomo Used in His Resignation Remarks to Repair His Reputation

It was inevitable. On August 10, 2021, Gov. Andrew M. Cuomo announced he was stepping down from his position after an investigation found he sexually harassed 11 women. Cuomo's announcement was hi...

11 Aug 202121min

146: How to Tell the Painful Truth in a Crisis When You'd Rather Not with Mike McGill

146: How to Tell the Painful Truth in a Crisis When You'd Rather Not with Mike McGill

Have you ever had to work around an issue where your leadership did not want to own up to the truth? We all know that sometimes, the truth can be ugly. There are many business situations where priva...

10 Aug 202127min

145: How to Be the Best Virtual Presenter Anyone Has Ever Seen with Karin Reed

145: How to Be the Best Virtual Presenter Anyone Has Ever Seen with Karin Reed

The abrupt shift to virtual meetings in March 2020 was traumatic for many companies and organizations that had to keep operations running while managing a new form of communication. Instead of focus...

2 Aug 202133min

144: How to Prepare for and Bounce Back from Disaster with Edward Segal

144: How to Prepare for and Bounce Back from Disaster with Edward Segal

A week doesn't go by where there isn't a splashy scandal or crisis situation that leads to a PR nightmare for an organization or brand. This episode with veteran public relations expert Edward Segal...

27 Jul 202136min

143: How One Email Brutally Destroyed a Business Overnight: The Ava Lane Boutique TikTok Takedown

143: How One Email Brutally Destroyed a Business Overnight: The Ava Lane Boutique TikTok Takedown

When an email meant for one person goes to the wrong person. It can be a disaster. When that email goes viral because the unintended recipient shared it to TikTok -- it was a reputation teardown. Whe...

19 Jul 202137min

142: Is it Time to Cancel ‘Cancel Culture?’ The Answer from USA Today's David Oliver

142: Is it Time to Cancel ‘Cancel Culture?’ The Answer from USA Today's David Oliver

Is it time to cancel the cancel culture once and for all? Not really. But it might be time to rethink what the term actually means. Many people know the online shaming that happens when a person...

13 Jul 202138min

141: How to be a Super-Likable Person That Everyone Will Want to Talk To

141: How to be a Super-Likable Person That Everyone Will Want to Talk To

A podcast listing 10 easy ways to become a super-likable person that people will want to talk to. Whether you are attending a conference, a meeting, or dinner, learn how to exude likability that will ...

5 Jul 202114min

140: 3 Powerful Ways to Include PR in Civic Engagement with Tonya McKenzie

140: 3 Powerful Ways to Include PR in Civic Engagement with Tonya McKenzie

Coming out of a tumultuous year has meant changes in how organizations communicate to their audiences. It seems that there is greater need to understand what is behind the motives of companies. People...

29 Jun 202129min

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