The PR Breakdown with Molly McPherson

The PR Breakdown with Molly McPherson

Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She's the historian of the moves, and once you can name the play, you can see it coming.

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Episoder(386)

115: The ONE Word That Will Stop a Crisis Dead in its Tracks

115: The ONE Word That Will Stop a Crisis Dead in its Tracks

After Hilaria (ahem, Hillary) Baldwin became the subject of a huge, trending news story during one of the slowest news weeks of the year—she and husband Alec needed a solid response plan. One course ...

5 Jan 202132min

114: COVID-19 Communications: The Best Advice from PR Experts

114: COVID-19 Communications: The Best Advice from PR Experts

The third part of a series on the best communication tactics during COVID-19, these are episodes I am replaying that are still relevant today as they were in the spring of 2020.* I have assembled a gr...

29 Des 202034min

113: How to Lead In a Time of the Coronavirus: 7 Ways to Inspire Confidence

113: How to Lead In a Time of the Coronavirus: 7 Ways to Inspire Confidence

The second part of a series on the best communication tactics during COVID-19, these are episodes I am replaying that are still relevant today as they were in March 2020. The focus is on leadership du...

22 Des 202027min

112: How to Write for COVID-19 with Ann Wylie

112: How to Write for COVID-19 with Ann Wylie

Communicators who have been responding to the outbreak of the coronavirus since last spring know how stressful it can be to write the content about your organization's ongoing response. I hear you. ...

15 Des 202037min

111: How to Respond to a Grieving Friend

111: How to Respond to a Grieving Friend

Knowing how to respond when a friend mourns the loss of a loved one can be confusing. People struggle to find the right words to say or to the right thing to do to help a friend cope with grief. Man...

8 Des 202025min

Bonus: 🎁 Tips for Sending a Holiday Card on Behalf of Your Business 🎄

Bonus: 🎁 Tips for Sending a Holiday Card on Behalf of Your Business 🎄

A holiday primer for sending a holiday card on behalf of your business—the 2020 edition. Should you send a holiday card this year? Do you send a Christmas, holiday, or E-card? And Hanukkah and Kwan...

6 Des 202011min

110: When to Stop Talking: A strategy for gaining control in any conversation

110: When to Stop Talking: A strategy for gaining control in any conversation

We’re all over-talkers. But not knowing when to shut up can lead to bigger problems. In this episode Molly shares the importance of knowing when to stop talking in a discussion, argument or negotiati...

1 Des 202018min

109: Royal PR Lessons from Netflix's The Crown

109: Royal PR Lessons from Netflix's The Crown

According to this week’s guest, the British royal family has the greatest long-term brand of any organization. Hard to argue with public relations strategist Julia Angelen Joy. Not only is she an ar...

24 Nov 202041min

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