The PR Breakdown with Molly McPherson

The PR Breakdown with Molly McPherson

Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She's the historian of the moves, and once you can name the play, you can see it coming.

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Episoder(393)

49: How To Communicate So People Listen To You With Diana Peterson-More

49: How To Communicate So People Listen To You With Diana Peterson-More

We live in the time of the internet, where information travels at the speed of your WiFi connection or data plan. That’s just one reason communication is so important--because communication online isn...

8 Okt 201937min

Calming your Critics: How to respond to an online activist group

Calming your Critics: How to respond to an online activist group

No business or individual is immune to online attacks. If you want to be visible and a leader, it’s bound to happen. Groups of unsatisfied customers taking to Facebook to build a community to rise aga...

1 Okt 201932min

Sorry, Not Sorry: Apologizing in the Age of Digital

Sorry, Not Sorry: Apologizing in the Age of Digital

Sorry, but here we go again. Poor judgment turns up online, and someone now needs to apologize. School photos of a high-profile politician wearing blackface surface online before an election and t...

24 Sep 201926min

The Art of Negotiating and Active Listening

The Art of Negotiating and Active Listening

Leaders in business juggle communication challenges from all angles--their teams, the media and even their families. On the plus side, if we’re open and communicating, we’re able to choose the message...

17 Sep 201933min

9/11 to Today: Ways We Have Changed in Communications and in Business

9/11 to Today: Ways We Have Changed in Communications and in Business

What were you doing 18 years ago this week, on September 11, 2001? If you’re like most people in my talks and workshops, you know exactly where you were, what you were doing and what you thought about...

10 Sep 201925min

How to Use LinkedIn Like a Boss

How to Use LinkedIn Like a Boss

LinkedIn is for Leaders Facebook is a bit too young and social for business leaders, but with 252 million people logging in each month, LinkedIn is the place to be. If you know how to use it. In th...

3 Sep 201927min

Man Bites Dog PR: Taking Charge in the Digital Age

Man Bites Dog PR: Taking Charge in the Digital Age

Leaders want to be heard, but often leaving that message up to the news media bring stress and unease. In his new book, Gary Schneeberger hopes to reduce the acrimony toward news reporters and teach t...

27 Aug 201946min

The Top Podcasts You Should Be Listening to Right Now

The Top Podcasts You Should Be Listening to Right Now

Podcasts have become one of my favorite innovations in the 20th century. They’re easy to listen to on the go and offer both valuable information and entertainment. The downside? We have so many to cho...

20 Aug 201922min

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