The PR Week

The latest guest on The PR Week Podcast is Sara Garibaldi, president of Boden, which just won Outstanding Small Agency at the PRWeek Awards U.S. last month. She discusses the complicated nature of marketing to Hispanic audiences in the U.S. and much more. Also on the agenda: the biggest marketing and communications news of the week, including PRWeek’s Salary Survey 2024, Golin’s AutonomyWorks partnership and GE splitting into three companies.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

4 Apr 202440min

It’s a solemn week at Dow Jones and its flagship newspaper, The Wall Street Journal, because it marks the anniversary of journalist Evan Gershkovich’s detention in Russia. For the past 12 months, the media outlet has worked tirelessly to draw attention to Gerhkovich’s situation, alongside his parents, who attended the State of the Union address and sat for interviews with ABC News and other media. On Wednesday, the WSJ held a “read-a-thon” — a 24-hour reading of his work — to mark one year since he was imprisoned. Ashok Sinha, SVP and head of corporate communications at Dow Jones, talks about the company’s work to free Gershkovich, as well as the top marketing and communications news of the week, including Catherine, princess of Wales’, announcement and the communications around the collapse of the Francis Scott Key Bridge in Baltimore.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

28 Mar 202444min

The latest guest on The PR Week is none other than MSL’s U.S. CEO, Diana Littman, who talks about her efforts to supercharge Publicis Group’s primary PR firm since she became CEO in 2018. Plus, the biggest marketing and communications news of the week, including questions about the House of Windsor’s communications strategy; Don Lemon’s interview of Elon Musk; and Unilever’s decision to spin off the outspoken Ben & Jerry’s brand along with its other ice-cream lines. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

21 Mar 202447min

The biggest night in PR was bigger than ever this week, as PRWeek toasted the best people, campaigns and organizations both of this year and of the last 25 years.PRWeek’s team gets together virtually the morning after the show to talk about their favorite moments from the awards ceremony and what work stood out to them in this special edition of The PR Week podcast.To listen to the playlist for the 2024 PRWeek Awards on Spotify, click here. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

17 Mar 202454min

The spot starring actor Michael Cera from CeraVe was one of Super Bowl LVIII’s big hits, and now other brands want to know how they can have the same kind of big-event impact. That’s one insight from Charlotte Tansill, North America president of Ogilvy PR, who joins The PR Week Podcast to talk about the hit Super Bowl campaign that went way beyond a big game ad. She also discusses how Ogilvy’s disciplines work together on a big campaign, and when they partner with other WPP firms.Plus, the biggest marketing and communications news of the week, such as Pop-Tarts asking Taylor Swift for her homemade recipe, Pepsi’s global rebrand and lessons learned from working with influencers.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

7 Mar 202438min

The latest edition of the The PR Week Podcast stars Pamela Bourland-Davis — or Dr. Pam to her students — who talks about how PR education is changing to keep up with new media platforms and advancements like AI. Plus, her thoughts on DEI and the biggest issues that students face when they get into the real world. Then it’s time to recap the biggest marketing and communications news of the week, including Edelman’s full-year 2023 earnings, the PRWeek Healthcare Awards shortlist and  Hormel Foods’ new chief communications officer.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

29 Feb 202432min

Over the years, many game-changing technologies have emerged that have improved both the process and perception of the comms function. At present, though, we are all adjusting to an innovation that will likely have the biggest impact of them all: Artificial intelligence (AI). This conversation with Chad Latz, BCW’s chief innovation officer, will be a true 360-degree study on the topic that is atop every communicator’s mind today. From cognitive AI to actionable insights. From how comms can uniquely benefit from AI to the exciting opportunities around the corner. And, of course, thoughts on mis- and disinformation. We discuss all this and more with Latz, an inductee into PRWeek’s Dashboard 25 Class of 2024. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

27 Feb 202430min

How does marketing a product compare to working on a presidential campaign? What’s founding an agency like after years on the campaign trail and in the White House? How should clients approach social media in the age of X? These are just some of the questions on this week’s podcast for Teddy Goff, a one-time adviser to former President Barack Obama and cofounder of Precision. He also talks about Tucker Carlson’s “interview” of Russian leader Vladimir Putin and gives his take on agencies supporting political campaigns. Also on the agenda: the biggest marketing and communications news of the week, from people moves to John Deere’s influencer effort to get its brand in front of new audiences.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

22 Feb 202443min