The PR Week

Developing the corporate brand has become paramount to most organizations. As this conversation highlights, the best way to get it right is to involve PR early and a lot. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!    PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

21 Des 202130min

Meredith Klein, head of consumer and product communications at Pinterest, discusses upcoming trends for 2022, new celebrity partnerships, sales strategies, and more. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!    PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

16 Des 202142min

Making a workplace attractive for Gen-Z professionals is a unique proposition. The counsel offered during this podcast will bolster recruitment and retention efforts of this crucial segment of the workforce. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!    PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

13 Des 202135min

Podcast topics:- Teranishi talks about the PR scene in Hawaii, the branding around and misconceptions of Hawaii regarding tourism, business and culture, the resurgence of indigenous Hawaiian culture and more;- Recognizing this year’s class of six influential inductees into PRWeek’s Hall of Fame, which comprised General Mills’ Jano Cabrera, Golin’s Fred Cook, Joe Evangelisti from JPMorgan Chase, Flowers Communications’ Michelle Flowers Welch, HP’s Karen Kahn and Zeno’s Barby Siegel; - On this year’s list of Best Places to Work agencies and teams, plus breaking down notable insights and trends gathered from their employees’ survey responses; - Discussing Publicis Group’s newly announced work abroad program that gives all its employees the option to work in any of the countries where the holding company maintains an office for up to six weeks per year;  - This week’s notable people moves, including Geoff Morrell’s move from BP to Disney to replace Zenia Mucha and Real Chemistry’s new CEO as founder Jim Weiss moves upstairs;- How members of the K-pop supergroup BTS racked up millions upon millions of collective followers within days of setting up individual Instagram accounts. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

9 Des 202141min

Podcast topics:- Ross talks about her position as Edelman US CEO six months into her tenure, how her work in the public political comms sector informs her work in the private sector, what a "great day" at Edelman looks like, the strides that have been made regarding diversity at the top of the PR industry (and how much work remains to be done) and more;   - Discussing the onset of the Omicron variant of COVID-19 and its potential — and realized — impacts on the comms industry and larger economic impact;- The controversy surrounding TikTok influencer Kyle Scheele’s Kum & Go prank that wasn’t really a prank after all and what it says about influencer marketing and the need for authenticity and transparency; - Recapping notable holiday activations around Thanksgiving and looking forward to end-of-year holiday campaigns;- What’s next for Twitter after the resignation of Jack Dorsey;- Notable merger and acquisition news this week, including a big investment in ICR and more. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

2 Des 202144min

The importance of scientific communications has never been more evident as it is now. A major reason stems from the myriad comms pitfalls that appeared during COVID-19, particularly the early days.From real-time information challenges to opinions being misinterpreted as fact, Real Chemistry’s Jennifer Gottlieb dissects the root of the COVID-19 comms problems that kept leaders such as her so busy from the get-go.When she confronts a particularly difficult scenario, one of the first questions she asks – Is this a crisis or a PR crisis? Knowing that answer impacts the response tremendously. This is just one of numerous bits of valuable counsel offered throughout the podcast.Aaron Rodgers. Healthcare choices made along political leanings. The important of “insight integration.” All these topics — and more — are tackled during Gottlieb’s podcast with PRWeek managing editor Gideon Fidelzeid. We welcome you to listen in. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

30 Nov 202123min

Podcast topics:- The future of work and plans to return to a weekly office commute — is there a new normal? How are agencies and other businesses adapting? And what do employees want?; - The highly competitive competition to hire and retain PR talent across the industry and the disruption that started with COVID-19 and has continued months later;- Edelman’s response after being targeted by a celebrity-driven push for the firm to stop working with fossil-fuel clients and to recommit to working toward climate solutions;  - The Thanksgiving ad campaigns and activations that made a splash this week, including Hershey's limited-edition Reese's Peanut Butter Cup pie that sold out in mere hours;- Recapping the several recently announced business breakups of Johnson & Johnson, General Electric and Toshiba and what it all means for each company;- The communication strategies -- or lack thereof -- around President Joe Biden’s trillion-plus-dollar infrastructure bill, which he signed into law earlier this week, and whether its passage can swing public opinion back into his party’s favor after a rough Election Day for Democrats.- Recapping Business Insider's allegations of inappropriate conduct by Barstool Sports founder Dave Portnoy and Portnoy's crisis management strategy and rebuttal. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

18 Nov 202138min

This week on the podcast, PRWeek editorial director Steve Barrett and executive editor Frank Washkuch are joined by Erica Jefferson, associate commissioner for external affairs, U.S. Food and Drug Administration (FDA).Podcast topics:- Jefferson talks about working through no “average days” at the FDA, what frontline comms work at the FDA was like during each stage of the agency’s COVID-19 response, making sure the public has accurate and timely information about vaccinations and other COVID treatments and more;- Discussing claims from¸Edelman, The world’s largest PR agency, that the firm doesn’t accept work that denies climate change — despite working with ExxonMobil — amid the backdrop of COP26;- Explaining the multiple recent departures of notable figures from Edelman, including Deidre Latour, Jimmie Stone and Russell Dubner;- On this year’s six inductees into PRWeek’s Hall of Fame: General Mills’ Jano Cabrera, Golin’s Fred Cook, JPMorgan Chase & Co.’s Joe Evangelisti, HP’s Karen Kahn, Zeno Group’s Barby Siegel and Flowers Communication Group’s Michelle Flowers Walsh;- On the fallout from the Travis Scott Astroworld mass casualty crowd surge that left eight dead and nearly 300 injured — and the reputation implications for brands involved;- Tackling Green Bay Packers quarterback Aaron Rodgers' anti-vaccination statements and their impact on brand endorsements; AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

11 Nov 202135min