Switch Foods: How They Developed a Winning Product and How They Grow Their Brand
Out of the traditional 4 P's of marketing, Product is often the most underrated amongst marketers. For Switch Foods, this couldn't be farther from the truth. Edward Hamod is the CEO of Switch Foods, ...
16 Okt 202454min
Tarik Chebib Talks Marketing, Retention, and How Capital.com Became a Top Global Investment Platform
Growing and scaling a brand is never an easy task, but when you have the right mindset and follow the right strategies, it becomes much more doable. Tarik Chebib is the CEO Middle East of Capital.com...
20 Sep 202451min
Virality, Social Media Growth, and How Fahad Kaleem Gained Millions of Followers
Any social media expert worth working with will tell you that there's no one-size-fits-all formula for brands to go viral. However, finding a virality formula is a possibility for almost any brand out...
8 Aug 202454min
Sales, Business Development, Management, and How They Combine to Grow Your Business
A good salesperson can persuade people who need a product or service to buy it from them. A great salesperson knows that sometimes, people don't know what they actually need. Charlotte Vermeer is the...
13 Jun 202446min
Mohamad Itani from Amazon Ads Delves into the Future of Marketing in the GCC
The GCC contains a wealth of opportunities for investors and businesses alike. We're already seeing massive growth throughout the region, especially when it comes to digital advertising. Mohamad Ita...
23 Mai 202445min
PR, Partnerships, Social Media, and How to Use Them to Grow Your Startup
When it comes to communicating with potential customers, authentic, genuine content is the name of the game. Ksenia Zaykova is the Founder of Node Communications, one of the region's premier PR and c...
30 Apr 202444min
How MCG Talent Grew to Become a Multi-Million Dollar Company
Today, the UAE is one of the world's top hubs for business. However, back when Justin McGuire started MCG Talent, that wasn't the case. Justin McGuire is the Founder of MCG Talent, the region's top m...
22 Mar 202449min
How & Why Loulou Khazen Started a Podcast and How She Markets & Monetizes it
When it comes to podcasters in the Middle East, few are as seasoned and knowledgeable as Loulou Khazen. Loulou is the founder and host of Conversations With Loulou, a startup podcast which has grown ...
7 Mar 202445min
