AdWeek Europe: Laura Chaibi talking about measurement in a fragmented market
In this episode, a part of a series from AdWeek Europe 2022, Laura Chaibi talks about how brands grow in a positive way while tackling the measurement challenge that a fragmented media landscape creat...
30 Mai 202211min
AdWeek Europe: Fiona Gordon, CEO of Ogilvy, on the challenge of communicating through perpetual change
In this episode, which is a part of a series from AdWeek Europe 2022, Fiona Gordon, CEO, at Ogilvy UK talks about the realisation that we are now trying to communicate to consumers through a period of...
25 Mai 20225min
AdWeek Europe: Mike Follett on brand new attention research into mobile gaming advertising
In this episode, part of a series from AdWeek Europe 2022, Mike Follett of Lumen Research, talks to Mike Nicholson of Six Sells about brand new attention research into mobile gaming advertising with A...
21 Mai 202243min
AdWeek Europe: Rory Sutherland from Ogilvy on agency renumeration
In this episode, part of a series from AdWeek Europe 2022, Rory Sutherland, Vice-Chair of Ogilvy UK, talks to Mike Nicholson of Six Sells about how agencies add value, and how they get paid, are misal...
21 Mai 202215min
AdWeek Europe: Fiona Salmon of Captify on supporting quality journalism
In this episode, which is a part of a series from AdWeek Europe 2022, Fiona Salmon, Global VP Partnerships at Captify, talks to Mike Nicholson of Six Sells about the importance of supporting quality j...
20 Mai 202223min
AdWeek Europe: Lianre Robinson from Codec discussed the talent gap in our industry
In this episode, which is a part of a series from AdWeek Europe 2022, Lianre Robinson, CEO, of Codec, talks to Mike Nicholson of Six Sells about the talent gap in our industry. Listen to how Lianre a...
20 Mai 202210min
AdWeek Europe: Tom Jenen at Brand Metrics talks about measuring the effectiveness of brand advertising
In this episode, which is a part of a series from AdWeek Europe 2022, Tom Jenen, Chief Revenue Officer, at Brand Metrics talks to Mike Nicholson of Six Sells about the age-old problem of measuring the...
20 Mai 202211min
Measuring consumer's emotional response - The Six Sells Podcast with Scott Brown, CEO, Immersion
In this episode of The Six Sells Podcast, Mike Nicholson talks to Scott Brown, CEO, of Immersion. Immersion helps marketers to measure consumers' emotional response to advertising and predict their re...
16 Mar 202248min
