SPI 825: Behind the Scenes of a Major Rebrand & Lessons Learned After a Hard Fail
#825 Having a narrow focus is a fantastic way to run a business! But what happens when you set your sights on more ambitious goals? This is what I'm discussing with ConvertKit CEO Nathan Barry today. With a rebrand to Kit, they've built an incredible operating system for creators who mean business. In this episode, you'll hear all about the powerful app store they're launching to supercharge how we use their ecosystem. Kit will also come with an enhanced hub for next-level analytics, and a slew of performance improvements. Finally, Nathan and I chat about the Creator Network, the number one tool I use to grow my Unstuck newsletter, and Kit's free tier for users with up to ten thousand email subscribers. This is way more than you can get anywhere else, so go to SmartPassiveIncome.com/convertkit to sign up! [affiliate link] Show notes and more at SmartPassiveIncome.com/session825.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2 Okt 202439min
SPI 824: Quality or Quantity—Here’s What’s Working (Shorts Update)
#824 I am shocked at the results of my Shorts experiment. It's only been two months, but I've already amassed over a hundred million views. That's just part of it, though. The big surprise is the money coming in. In the first twenty-eight days since Short Pocket Monster started being monetized, I made almost $15,000. What?! I didn't think this was possible! Tune in today because I break down one of the key mindset shifts that helped me wrap my head around short-form content. This was a struggle, but I had to let go of perfectionism to find a winning formula. I had to prioritize quantity over quality to get the YouTube algorithm to kick in! Now, you'll want to listen in because providing value for your audience is still vital. In this episode, I share my thoughts on finding the stand-out balance between quantity, quality, and substance. Enjoy! Show notes and more at SmartPassiveIncome.com/session824.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
27 Sep 202415min
SPI 823: Top Landing Page Dos and Don’ts with Martin Cris
#823 When someone's on your website, what are the best practices that convert them from visitor to buyer? If you want more newsletter subscribers, how do you design a landing page that gets the job done? In fact, what is the balance between copywriting and graphics that gets the biggest results? These are some of the questions I ask my expert guest, Martin Cris, in today's interview. If you don't know how to optimize your website, join us for this fantastic conversation to learn more! Martin is a master at creating sales pages that convert. He and I discuss everything from writing effective headlines to prompting your clients for compelling testimonials. We share design dos and don'ts and even get into how to leverage AI to fine-tune your messaging. This is the episode for you if you want to ensure you're not losing sales when people click on your links! Show notes and more at SmartPassiveIncome.com/session823.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
25 Sep 202436min
SPI 822: Why Small Communities Win Big—Roundtable with Natalie Franke and Matt Gartland
#822 Why do we let vanity numbers get in the way of making a meaningful impact? Instead of gathering a large audience, one of the most powerful things we can do is bring people together in small groups. With human connection coming at a premium, is this where online business will go in the Age of AI? In this roundtable episode, we tackle the state of community building in 2024 and share our best tips for newcomers in the space. Joining me for this chat are the incredible Natalie Franke, Head of Marketing at Flodesk, and SPI CEO Matt Gartland. So, why are small-scale communities having such a moment in 2024? How do you find your competitive advantage and attract members to your private group? What is the number of people you need to start, and how do you grow without sacrificing deep relationships? Listen in to hear our thoughts and strategies! Show notes and more at SmartPassiveIncome.com/session822.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
20 Sep 202449min
SPI 821: How to Get Paid to Speak with Grant Baldwin
#821 What does it take to start landing paid speaking gigs? If you don't have an extraordinary life story, how do you begin crafting your talks? Also, what are the steps to establish yourself as an authority and get your name out there? These are the questions we answer in today's chat with Grant Baldwin of The Speaker Lab! Here's the thing. If you build it they absolutely will not come. Unless you have the right assets in place and put in the promotional work, this is true for most of what you do online. The same goes for building a successful public speaking business! In this episode, Grant shares the roadmap he's used to help thousands of people get up and running. He and I dive into finding your niche and creating your first talk, setting up an effective digital presence, shooting a demo video, and reaching out to event planners. Enjoy! Show notes and more at SmartPassiveIncome.com/session821.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
18 Sep 202439min
SPI 820: The Power of Gift-Wrapped Content
#820 As you're giving out your knowledge online, does the presentation around it reflect the value you're offering? This is important because the "gift wrapping" around your content can help you level up fast. On YouTube, for instance, we often hear that the title and thumbnail are vital for your success. It's so important that I even hired a thumbnail guy, Jonathan Sippel, for Deep Pocket Monster! Another example is the jingle I use on my new Shorts channel. If you've listened to last week's episode, you know I'm already seeing massive numbers and earning thousands of dollars after only doing short-form content for a little over a month. These are the same type of videos I see plenty of other creators doing. The difference? My focus on presentation helps me stand out from the crowd. Listen in because you can apply this strategy of going the extra mile on packaging to anything! Show notes and more at SmartPassiveIncome.com/session820.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
13 Sep 202415min
SPI 819: The Future of Our Children—How Teens Win with Jon Acuff
#819 We talk a lot about resisting distractions, and for good reason. Training your focus is vital in entrepreneurship! That said, I know a lot of us have or want kids. Well, one of the best traits to develop as a parent is being interruptible for your family. This is coming straight from Jon Acuff, author of How Teens Win. I sat down with Jon for a fantastic in-person chat all about understanding our kids and helping them unlock their passion and potential. With teenagers at home, I know how important this topic is parent entrepreneurs! So, how do you communicate with young people and allow space for them to open up about their struggles? When you have more than one child, how do you get quality one-on-one time with each? Also, what are the tricks that make navigating around technology easier as a parent? Listen in to find out! Show notes and more at SmartPassiveIncome.com/session819.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11 Sep 202431min
SPI 818: I Tried Shorts (Again) for 30 Days, and It’s Working This Time
#818 I did it this time. I finally cracked the code on Shorts and boiled my approach down to a simple formula. A month after starting from scratch, I'm only putting in fifteen minutes of work per day and getting millions of views! With a fresh understanding of what viewers want, my results are huge! In fact, I already have over 100K subscribers and am eligible for monetization on YouTube. You know I love Pokémon, so I started a new channel in the niche for this experiment at Short Pocket Monster. With no promotion, I published videos daily and let the algorithm do its magic. So why am I seeing such massive numbers this time? It turns out, the key is creating bingeable content. Listen in on today's episode to hear exactly what I'm doing and how you can replicate my success! Show notes and more at SmartPassiveIncome.com/session818.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
6 Sep 202420min
