The Smart Passive Income Online Business and Blogging Podcast

#594 As an entrepreneur, you’re creating something special and carving your own path. That isn’t always easy. You’re likely putting a lot of pressure on yourself and likely setting yourself up to experience some degree of burnout. Valerie Hamaker is a professional counselor, private practice owner, and host of the Generation Xhausted podcast. She’s taking over the show today to share her fantastic eight-step process for healing and managing burnout. These Teaching Friday episodes, hosted by members of SPI Pro, are jam-packed with actionable tips and this one is no exception. Valerie sees burnout as a symptom of being estranged from where we're supposed to be in our lives. We’re very lucky to have her walk us through every step we need to take to begin the healing process and come out on the other end with a new perspective. Show notes and more at SmartPassiveIncome.com/session594.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15 Jul 202229min

#593 College is expensive. Shoker, I know. But did you know that the “four-year degree” is basically a myth at this point? Fewer than 40% of students graduate in four years. For most, it takes six years to earn a bachelor’s degree. College Flight Plan helps students discover their strengths, values, and goals and save between $50K and $160K. Greg Langston is on the show today to walk us through how the program works and to give us an inside look at the business behind it. He tells us about the process of getting high-school students to plan ahead and the surprising transformations that have often shocked parents. These are steps you can take at any stage of your life to set and achieve goals. Greg also talks about how SPI Pro has helped him develop his pitch to students and parents, and he gives us some great marketing tips. The way he gets effective testimonials that paint a picture of what it’s like to work with him is pure genius! I just had to bring Greg on SPI to learn more about his business and amply his message! Show notes and more at SmartPassiveIncome.com/session593.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Jul 202235min

# 592 Ever feel like your marketing is too salesy? The question is, can you stay true to yourself and still attract customers? You can! In fact, being upfront will likely lead to better results. That’s why Daphne Gomez is taking over the show today to talk about mindful marketing. This is another installment in our Teaching Friday series, where we invite members of SPI Pro to share their expertise with our listeners. Daphne has mindful marketing down to a three-step process: creating your brand values, developing a brand tone of voice, and auditing your current approach with your core values in mind. These practices will help you attract the people you can best serve, the ones who will become your supefans and help you have a bigger impact. Show notes and more at smartpassiveincome.com/session592.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

8 Jul 202220min

#591 How do people go from first discovering our businesses to investing thousands of dollars with us? You might think that's impossible, but today we talk about the funnels that can get you there. Rick Mulready, from The Art of Online Business Podcast, returns to the show and we go deep on creating relationships with your audience. We start at the moment people first come across your content and go all the way to the ultimate level: high-ticket items your superfans would go nuts for! You're likely serving your audience through courses, but what about the students who want to go deeper with you? You need to go beyond the norm and come up with unique experiences they'd love. We geek out on funnels and pricing and come up with exercises you can use to move your business forward at any level. Show notes and more at smartpassiveincome.com/session591.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Jul 202243min

#590 In the early days, as Smart Passive Income began to grow, people started asking me if they could guest blog on the site, or guest host on the podcast, and I said no. It took me some time to realize that I was being selfish and actually hurting my brand by closing it to other creators. Your platform doesn't exist for you. It exists to serve your audience. And there are so many people out there with skills and knowledge you don't have, who can help your audience. So you owe it to your audience to share your platform. Show notes and more at SmartPassiveIncome.com/session590.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Jul 202212min

#589 On today’s episode I interview the other Pat Flynn, owner of Chronicles of Strength. I like to call him Kettlebell Pat Flynn. Why did I bring Pat on? Because we wanted to connect and understand what it was like in this world to share the same name as business owners and entrepreneurs, and help those of you who might be struggling with something similar. In this episode Pat and I have some deep philosophical conversations about our approach to business, our approach to generalism and focus, growing too much, and all that kind of stuff. Show notes and more at SmartPassiveIncome.com/session589.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Jun 202236min

#588 I was thinking about something the other day: that success as an entrepreneur is largely a game of energy management. You may remember when we had Jim Collins on the show to talk about his idea of the “20-mile march,” from his book Great by Choice. In the book, Jim talks about the idea of going 20 miles a day, no more and no less, and it's that consistency that'll get you to your goal. Even if you feel like you can do more, you don't because you want to manage that energy and establish a habitual rhythm or cadence. But what about the days when you just don't have the energy? Let's dig in today and talk about what that might look like. Show notes and more at SmartPassiveIncome.com/session588.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Jun 202212min

#587 Today I’m talking with Keenya Kelly about short-form video platforms. Things like Instagram Reels, YouTube Shorts, and specifically TikTok, and how you can use short-form videos to grow your business. Keenya’s been on the podcast before to talk about the environment of short-form video. Many businesses are using them to get more leads and make more money. I ask Keenya some very specific questions about how we can use these platforms—even if you’re just starting from scratch, even if you have zero subscribers—to get in front of new audiences. This is the new form of organic reach, and Keenya’s here to break it down for us. Show notes and more at SmartPassiveIncome.com/session587.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Jun 202236min