The Unschool by Andi Alleman

The Unschool by Andi Alleman

Brand + Culture for Founders and Creatives. The Unschool is a podcast for founders and creatives who are done following inherited business rules—and ready to build brands people actually care about. Hosted by Andi Alleman, founder of Oui, We Studio and Casa Noon Beauty, the show explores brand, culture, content, and decision-making through a mix of lived experience and practical thinking. Expect conversations that weave Human Design, creative strategy, and the real inner work of being visible, leading, and scaling, without contorting your life to fit the business. Most episodes are solo—part analysis, part perspective shift and part masterclass, part pep talk —with occasional guest conversations featuring founders from Andi's Cult Brand world, sharing what it looks like to grow a resonant, profitable brand on their own terms. If you're building something, evolving your identity as a founder, or questioning the way business is "supposed" to be done, you'll feel at home here. New episodes bi-weekly. Find us on Instagram: @ouiwegirl and @ouiwestudio

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Episoder(211)

About That Viral Thread: Plus Real Talk on Imperfect Action, and Making Magic During the Winter Arc

About That Viral Thread: Plus Real Talk on Imperfect Action, and Making Magic During the Winter Arc

Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the Creator Archetype quiz to find out which archetype matches your brand, content ...

31 Okt 202421min

"Pick one or two experts and follow them." — a convo with Social Media Expert and Smart Girl Mastermind Alum Laura Bitoiu

"Pick one or two experts and follow them." — a convo with Social Media Expert and Smart Girl Mastermind Alum Laura Bitoiu

In this episode, Smart Girl Mastermind alum and founder of B Squared Social, Laura Bitoiu, shares her entrepreneurial journey and insights into building a strong social media strategy. We talk about ...

24 Okt 202435min

The Fear of Visibility: What It Is, How to Get Over It (plus 20+ B-Roll Ideas to Help You Create Better Content Now)

The Fear of Visibility: What It Is, How to Get Over It (plus 20+ B-Roll Ideas to Help You Create Better Content Now)

In this episode, we tackle the fear of visibility many entrepreneurs and creatives face, and how to overcome it. I'm also sharing practical tips on using b-roll content to ease into showing up online ...

18 Okt 202421min

Action vs. Overthinking plus Abundance, Financial Literacy & Habits of Top Performers

Action vs. Overthinking plus Abundance, Financial Literacy & Habits of Top Performers

In this episode, we're talking how to stop overthinking and start taking action. If fear of judgment or perfectionism is holding you back, it's time to shift into action mode. Then, we're diving into ...

10 Okt 202416min

The Art of Sacred Selling, Cultivating Confidence and the "Point of No Return" Commitment

The Art of Sacred Selling, Cultivating Confidence and the "Point of No Return" Commitment

In this episode, I'm diving deep into two transformative concepts reshaping how creators, entrepreneurs, and brands connect with their audience—sacred selling and the power of "point of no return" com...

4 Okt 202416min

Why "Salesy" Content Isn't Cutting It (And What to Do Instead)

Why "Salesy" Content Isn't Cutting It (And What to Do Instead)

Get the Content to Conversion dashboard here. In this episode I'm letting you in in on a major shift happening in how creators, entrepreneurs, and brands are connecting with their audience—and trust m...

25 Sep 202424min

Feeling Scared? Here's Why That's a Good Sign. (plus get the Content to Conversion dashboard for free!)

Feeling Scared? Here's Why That's a Good Sign. (plus get the Content to Conversion dashboard for free!)

Get the Content to Conversion dashboard here. In this episode, we explore the power of risk-taking and how stepping out of our comfort zones can lead to serious growth. I share a personal story about...

20 Sep 202423min

Aligning Your Human Design Energy Centers for Authentic Content Creation (& more from Content to Conversion Workshop)

Aligning Your Human Design Energy Centers for Authentic Content Creation (& more from Content to Conversion Workshop)

Grab the Content to Conversion workshop for free In this episode I'm sharing details on how to use your Human Design Energy Centers for content creation. For entrepreneurs and creatives, aligning ...

12 Sep 202426min

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