EP. 95 The Complete Guide to Mapping Your Customer's Journey
Send us Fan Mail We dive into the intricacies of e-commerce marketing by differentiating between customer journeys and traditional sales funnels. It's not just about pushing products—understanding cus...
16 Jul 202446min
EP. 94 The Truth Behind Brand Building and Content Creation w/ Roxanne Wise, Founder of Rookie Wellness
Send us Fan Mail We welcome Roxanne Wise, founder of Rookie Wellness, who shares her journey from an intense startup role to creating her own wellness brand. Together, we explore the chaos of managing...
9 Jul 20241h 5min
EP. 93 Get To Know Your Customers & Scale Your Business
Send us Fan Mail We tackle the crucial topic of first-party data in making sound business decisions. Learn why relying on anecdotal evidence can lead you astray and how objective data collection can p...
3 Jul 202459min
EP. 92 If You Can't Stop The Scroll You Have Nothing...
Send us Fan Mail Join us for a thought-provoking discussion on the profound influence of social media on personal identities, illustrated by Jason Tatum's emulation of iconic athletes. We dive into th...
25 Jun 202448min
EP. 91 Marketing Mushrooms | Where Education Meets Destigmatization with Jake Mellman Co Founder of Troop
Send us Fan Mail Unlock the secrets to optimizing health with nature’s powerhouse: mushrooms. Join us as we sit down with Jake Mellman, the innovative co-founder of Troop, to uncover how a personal he...
4 Jun 202452min
EP. 90 Marketing Magic: The Power of Unique Products and Captivating Content w/ Alex McArthur Former CMO @ Kizik & Purple
Send us Fan Mail Ever wondered how a transition from computer science to digital marketing can lead to groundbreaking innovations in the DTC market? Join us for a compelling chat with Alex McArthur, f...
29 Mai 20241h
EP. 89 A Community-Centric Approach to Brand Building w/ Lindsay White | The Little Milk Bar
Send us Fan Mail As we peel back the layers of the baby product industry, we question the necessity of the plethora of gadgets and gizmos marketed to new parents. Are they essentials or cleverly spun ...
21 Mai 20241h 1min
EP. 88 The Niche Effect: Where Weirdness & Specificity Wins
Send us Fan Mail Strap in as we take a hard look at the niche market's might, where the Davids of e-commerce sling their stones at the Goliaths. In a world where Dyson vacuums and Liquid Death mountai...
14 Mai 202444min
